Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

AUGUST 10, 2017

Search engine optimization is all about publishing the right content on your website to ensure you rank highly for internet search queries that match your business or topics and keywords that you want to generate inbound traffic from. The video can be played in-line alongside the rest of your awesome content on the page.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

OCTOBER 21, 2013

When it comes to measuring your success, there are a few essential metrics you’ll need: Impressions Clicks: total and on a particular ad unit Number of people who visited your designated landing page (this will give you unique clicks) Number of people who completed the desired action (started trial, visited white paper, etc.)

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

MARCH 2, 2015

Whether you’re posting in a video hub, on your landing page, in YouTube, or any other location, your video’s thumbnail is the book jacket, the album cover, the movie poster. Maybe your posting your video on just YouTube, or maybe you’re using a video hub, posting it on social media, a landing page or website.

Video Marketing 62

Video Marketing Eye-Tracking Youtube Landing Pages 62