KoMarketing Associates

MAY 25, 2022

Keep in mind, Google Ads allows you to access both Google Search and Display ads. If you aren’t sure, choose one and test it. They also offer more headline and ad copy options and A/B testing. Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Landing Page & Conversion Path.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

JULY 2, 2020

Some marketers will do a small test, not get the results they want, and then stop using LinkedIn ads. They can also give you great ideas for what to test in your social media ads. This pointing trick has been used in conversion rate optimization for years. It’s a copy formula worth testing. Clearly, it varies. Feature #1?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 5, 2016

While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. Google Search Rater Guidelines are designed to aid Google “quality raters” in their assessment of the perceived accuracy in Google search results when running testing experiments.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

NOVEMBER 6, 2013

Last year I wrote a column on Search Engine Land regarding B2B mobile strategy and SEO. Time on site / time on page. Proper tagging and “SEO Best Practices” are possibly more important for mobile optimization because there is less viewable real estate in a mobile browser. Evaluate Page Load Times.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. I was certainly disappointed when Google announced that it had stopped displaying authorship markup in search engine results. The key takeaway?

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 1, 2016

Google My Business registration leads to Google+ page optimization. While there isn’t a way to directly impact what web pages appear in site link results, the following best practices may influence this information. Mobile Search & Accelerated Mobile Pages (AMP). How To Manage This Result.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120