9 Crippling Mistakes B2B Search Marketers Make
Digital B2B Marketing
DECEMBER 3, 2013
It isn’t time to give up on search, but it is time for B2B marketers that are struggling with search programs to look beyond their standard optimization routines. Because broad match pulls in untargeted ads, your quality score drops, your cost increases, your performance drops, you optimize by (incorrectly) lowering your bid.
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