Display and Optimization - B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. What is A/B Testing? A/B testing is a method used to determine which version of an ad or landing page performs better. Every time the ad is displayed on a browser or application, it has been “served” once.

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

The Best Email Deliverability Guide Ever

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NOVEMBER 7, 2023

Optimize and test for mobile Roughly half of all emails are opened on mobile. Reputations can often be found on the postmaster page of the major ISPs. Good email content needs to be optimized for deliverability and content best practices. Other tools include Glock Apps and Return Path, to name a few.

Deliverability

Deliverability Top of Funnel Best Practices CAN-SPAM

B2B Marketing Zone

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Digital Advertising Terms and Jargon Every Marketer Should Know

The Best Email Deliverability Guide Ever

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