Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider. B2B Lead to Sale Process Conversion Tactics Landing Pages
Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
APRIL 17, 2014
The result: Every page on your site is a potential front door, a possible landing page for new and return visitors searching for something you offer. It’s a sea change for businesses unenthusiastic about having to (again) rethink strategies, page designs, and navigational structures. the front page), now sees 48% starting there. So what are landing pages for?
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.
Before & After: The Optimization of a Flawed Landing Page
FEBRUARY 10, 2012
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Subpar Landing Page. Right now! 5.)
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. The Anatomy of an Effective Landing Page. 1.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine goals: sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. Conversion Optimization: Strong call-to-action (leads, downloads, next steps).
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. Units.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. General B2B Marketing & Lead Generation. Lead Nurturing.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
On Your Website. 1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Your home page is the perfect place to do this. In Lead-Gen Content.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 2) Analytics. 24) Cost-per-Lead (CPL). 48) Landing Page.
How to Assess Your B2B Website to Increase Lead Conversions
SEPTEMBER 14, 2015
Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. Newsletter leads are good. You’ll capture them if blogs and content are thought-provoking and address business problems. With gates, you’ll capture leads.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Yes, let’s start this darn glossary already. A. A/B Testing. Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.
Everything Marketers Should Know About Secondary CTAs
APRIL 4, 2013
secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing.
9 Chances for Website Conversion Optimization You Don't Want to Miss
AUGUST 22, 2012
While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page.
Your Master List of Low-Hanging Marketing Fruit
MARCH 9, 2012
20 Pieces of Low-Hanging Marketing Fruit You Should Harvest. 1) Include More Links to Landing Pages in Your Social Updates: Wondering why you're not generating much traffic or leads from your social presence? Try sending more traffic to landing pages ! That winning email also generated 292 more clicks and 131 more leads. what have I missed? you name it!
The Right Way To Spend Millions on Senior-Living Advertising
JANUARY 16, 2015
This means ad copy and landing page messaging needs to speak to caregivers, yet not completely neglect elders that might be searching on their own behalf. Not All Leads Are Created Equal. Although this is a common observation across all industries and lead-generation campaigns, it’s super-important. Marketing Automation/Email Marketing Is Necessary To Nurture Leads.
10 Amazing Blogging Insights Your Analytics Can Tell You
JANUARY 13, 2012
That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? What Leads Can Tell You. Obviously, the number of leads generated will tell you how effectively your blog is supporting lead generation. What Visit-to-Lead Conversion Rate Can Tell You.
5 Hidden Tricks for Better B2B Lead Generation
NOVEMBER 8, 2011
Well it's about time some of those secrets were let loose, so here are five hidden tricks you should be doing to make your B2B lead generation efforts more effective online. 1. Increasing your social media reach is a great way to get more eyes on the lead generating content you share on Twitter. More leads! 2. Make Sure Your Social Media Presence Leverages Lead-Capture Forms.
6 Brilliant Tips to Boost Blog Conversion
NOVEMBER 22, 2011
Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. Improving your conversion rate can help you generate more leads from the same amount of traffic, and a declined conversion rate can hurt your ability to generate more leads from increased traffic. Test CTA Button Variations. You'll never know until you test.