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JANUARY 12, 2012 Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation.
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FEBRUARY 10, 2012 Before & After: The Optimization of a Flawed Landing Page
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Subpar Landing Page. Right now!
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OCTOBER 28, 2011 The Ultimate Cheat Sheet for Creating Awesome Landing Pages
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. The Anatomy of an Effective Landing Page.
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SEPTEMBER 9, 2012 Online Display Advertising, Targeting, and Capturing Leads
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.
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JANUARY 13, 2012 10 Amazing Blogging Insights Your Analytics Can Tell You
That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? What Leads Can Tell You. Obviously, the number of leads generated will tell you how effectively your blog is supporting lead generation. What Visit-to-Lead Conversion Rate Can Tell You.
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MARCH 9, 2012 Your Master List of Low-Hanging Marketing Fruit
1) Include More Links to Landing Pages in Your Social Updates: Wondering why you're not generating much traffic or leads from your social presence? Try sending more traffic to landing pages ! That winning email also generated 292 more clicks and 131 more leads. Some minor adjustments to your lead-capture forms can help you solve your problems.
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INBLURBS Interested in Marketing Help but Marketing Challenges NONE
| WEDNESDAY, JULY 20, 2011
Every day we generate leads
through our various landing pages
online. When the visitor lands
on our landing pages
we ask some question for lead
pre qualification. Leads
. Consistent source of qualified leads
. But today one answer captured
my attention. the lead
wrote “none”. Do a test
drive and type some of the most popular keywords and phrases in to the Google search and see what’s coming up. Write down how often your business is displayed
in the search results for each search term. Being seen. Traffic. MORE >>
HUBSPOT 9 Chances for Website Conversion Optimization You Don't Want to Miss
| WEDNESDAY, AUGUST 22, 2012
While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead
generation and reconversions -- is definitely one of its bragging rights. This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page
. You could also experiment with other types of social proof such as testimonials on landing pages
or on CTAs themselves. Create targeted landing pages
. right? MORE >>
NUSPARK LinkedIn and Twitter Advertising and Marketing Options; A Primer
| SATURDAY, MARCH 31, 2012
If you’re buying online display
generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test
these channels. Three display
units are available. Here’s an example of one; note the premium placement on top of the page
, rather than the bottom right for self-serve ads. Promoted Tweets are ideal for sharing content, building awareness, or lead
generation by offering a promotion. . Test
and optimize. LinkedIn. Targeting. Job function. MORE >>
NUSPARK The B2B Lead Generation-Demand Generation Book “Hall of Fame”
| SATURDAY, JANUARY 21, 2012
generation and lead
management is a complicated process that can’t be detailed all in one book. If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead
management approaches must focus on the specific micro elements of the funnel in order for the entire lead
generation process to work seamlessly. It’s easier said than done which is why firms like mine exist, to implement proper lead
generation tactics that build revenue. General B2B Marketing & Lead
Nurturing. Ruth P. MORE >>
HUBSPOT Everything Marketers Should Know About Secondary CTAs
| THURSDAY, APRIL 4, 2013
secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads
to take. Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture
people who may not find the offer in your primary call-to-action appealing. For example, your primary call-to-action might be for visitors to download one of your educational ebooks, which they have to complete a full lead
form in order to redeem. MORE >>
- 5 Hidden Tricks for Better B2B Lead Generation HUBSPOT | TUESDAY, NOVEMBER 8, 2011
- 6 Brilliant Tips to Boost Blog Conversion HUBSPOT | TUESDAY, NOVEMBER 22, 2011
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