Remove keyword
article thumbnail

KPIs Your PR Department Should Be Tracking

Webbiquity

Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) Social Media Engagement.

PR 252
article thumbnail

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write Effective Twitter Ad Copy

Anyword

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98
article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords .

article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295
article thumbnail

The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

article thumbnail

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

They actually all work together to drive traffic and conversions. Digital display ads on third-party sites. Fast lead generation and traffic to owned media. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Sponsorships of events (live or virtual). Partner emails.