Digital B2B Marketing

MARCH 25, 2013

Use Your Keyword Data. Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Buy your keywords in the text of articles on news and content sites. Retargeting doesn’t have to stop with your site traffic. Search Retargeting. InText Ads. CRM Retargeting.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Identify key influencers (I highly recommend Little Bird here if you are targeting a new area) and combine influencer and keyword targeting. Promoted Tweets. Facebook Ads. Placing your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 3, 2013

Instead manually add just free as a negative keyword. Thanks to broad match, CenturyLink’s ad is running out of context and they no longer are effectively competing for the targeted keywords they actually wanted to bid on. Leave Display On. Repeat after me: “Google Display Network is not search.”

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100