How to Track Marketing Campaigns in WordPress
Optinmonster
JULY 28, 2022
You can set up universal analytics and Google Analytics 4 with just a few clicks instead of hunting for the Google Analytics code and figuring out how to stick it in the header of your website template. UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL.
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