KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. Third-Party Campaign Creation.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. More sophisticated methods of discounting links. Let’s start there…. How Search Is Evolving.

SEO 121

SEO Ad Frequency Content Keywords 121

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Bitly may be best known as a free link shortener, but its features do more than just save space.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Social media automation tools allow you to set budgets, define target demographics and interests, and schedule ad displays, all within the automation platform. Automation comes to the rescue again!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Here are 20 of my favorites. Tools for Topic Generation. Tools for Writing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile. Keyword “guest post”. Keyword “submit article”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Optinmonster

APRIL 23, 2020

Google has various and deeply complex algorithms to decide which content gets displayed and in which order. Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Display any awards, certificates, or credentials proudly on your site.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

seo.co

OCTOBER 4, 2021

Optimize your site with location-based keywords. And of course, use lots of location-specific keywords. If Google detects even the slightest formatting inconsistency, such as displaying “Rd” in one area and “Road” in another, it could penalize you with a lower ranking. Distribute press releases locally to attract local links.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. What are the best tools to use for conducting keyword research ?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

NuSpark Consulting

JUNE 8, 2013

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). Doubleclick. Trade Desk. Buzzstream.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

KoMarketing Associates

DECEMBER 30, 2013

How Link Building Management Will Change in 2013 & Beyond. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. A Case Study In B2B SEO Keyword Analysis. 5 PR Strategies You Can Use To Build Links Right Now. 9 Link Building Lessons We Learned As Kids.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. There’s a full toolkit of on-page SEO optimization tools, schema markup, search appearance settings, link assistant, and more. Your website could sit on: [link]. Screaming Frog.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Martech Advisor

DECEMBER 19, 2019

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Optimize Page Load Speed: Google considers page load speed as a ranking factor, and a slow loading website is linked to a high bounce rate.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

LeadSloth

JULY 14, 2009

Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 2) Create exactly 1 page for each keyword or keyword group. (3)

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

NuSpark Consulting

DECEMBER 30, 2012

Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Stop the automated link building schemes. Online Display. Have a plan to promote this content via search, display, and social. Search Engine Optimization. Think about it.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Contently

AUGUST 2, 2016

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. may be best known as a free link shortener, but its features do more than just save space. For example, Bit.ly On the stats page, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

sagefrog

OCTOBER 25, 2023

Display advertising in the B2B landscape is more than just a visual spectacle; it is a strategic tactic that, when implemented well, can deliver results. With display ads, you can grab the attention of decision-makers, solidify your brand’s top-of-mind presence, and significantly trim the complexities of B2B sales cycles.

Display 52

Display Paid Search Agency Ads B2B 52

Hubspot

SEPTEMBER 26, 2011

Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. So how can you best leverage your Twitter account for search?

Twitter 28

Twitter SEO Tips Profiling 28

Webbiquity

OCTOBER 4, 2022

Direct: This comes from people either typing in your website URL or clicking a bookmarked link. Organic search: Visitors who find your website through branded or generic, non-brand keyword phrases on search engines. It’s driven by search engine optimization (SEO) efforts.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. This means that we are moving away from the days of keyword-driven content where that was the primary focus.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Huptech Web

MARCH 2, 2023

Social commerce helps businesses display their products, and social media platforms have become hubs for discovering new products and services. With its limited character count and real-time updates, Twitter may not provide the visual and interactive experience required for social commerce.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Valasys

MAY 22, 2020

” The value of trust in business is immense and displaying social proofs such as customer reviews and testimonials helps marketers with client acquisition, retention, and conversions. Carsten Schaefer of Crowdy.ai With modern software tools, it’s easier than ever to use.” 4 Make Your Content SEO Friendly.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Webbiquity

MAY 26, 2022

Include your email address, phone number, links to all of your business social media accounts, and physical address (if you have a brick-and-mortar location). The most popular social media platforms for businesses are Facebook, Twitter, Instagram, and LinkedIn. Build an Email List. Don’t underestimate the commitment involved.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Industrial Marketing Today

MAY 31, 2010

Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. By default, WordPress creates permalinks that look like this: [link]. I prefer just the postname since I optimize it with keywords and phrases. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Optinmonster

SEPTEMBER 5, 2023

SEO Link Building : Obtain backlinks from high-quality sites, a key SEO ranking factor. You can also use similar queries on Twitter. Whether you’re using Google, Twitter or another search source, make a note of the guest blogging sites. Regular guest posting can position you as an industry expert.

Lead Scoring 96

Lead Scoring Lead Ranking Landing Pages Domain 96

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

seo.co

APRIL 2, 2023

Source: [link] But, the understanding that new, fresh and engaging content is critical for SEO & digital marketing should make you–the marketer–the chief evangelist of writing custom content for blog posts, landing pages and case studies. This is one of the reasons it can be expensive.

Work Management 105

Work Management Marketing Management Paid Search Agency Advertising Agencies 105

Hubspot

DECEMBER 12, 2011

This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Anchor Text - The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 9, 2010

Searchtastic - Most Twitter users are likely familiar with Seach.Twitter.com as a method for searching and discovering tweets. The problem is that Twitter Search has some limitations including only search 7 days' worth of search history and not providing a way to easily export the tweets discovered while searching.

Google 28

Google Verticals Youtube Search Engine Marketing 28

seo.co

DECEMBER 18, 2020

Keyword Research for Local SEO. Link Building Tips for Local SEO. When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Let’s say you’re trying to rank for two different keyword topics.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Entries are commonly displayed in reverse-chronological order. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

NOVEMBER 20, 2020

Keyword Research. Rank/Keyword Tracking. Link Building. Link building. Link acquisition report. In addition to the different roles at an agency, there are different departments, like SEO, content writing, link building, social media management, HR, and billing, all of whom work together as a team.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 3, 2012

On Every Website Page: Link to your offers on every page of your website through the use of call-to-action (CTA) buttons and images. Try to align the offer you link to with the goals of that page. Leverage anchor text, too -- link to relevant offers using appropriate keywords on your website, in blog articles, in ebooks, etc.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28