Tactical Link Building Strategies For 2016
FEBRUARY 22, 2016
A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building? It used to be the more links you had, the better your search engine results. Create a link-building plan.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 1) Google Search Console.
21 Spectacular SEO and Search Marketing Stats and Facts
JUNE 23, 2015
The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). eMarketer ). MediaPost ). 5.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Search engines then index your page by the keywords you used on that page. or.de.
Audit Your Website for SEO
MARCH 20, 2012
Don’t buy links. Build them naturally. Don’t load pages with tons of irrelevant keywords. Write content with the keywords that make sense to your visitor. You can’t always get your keywords in the domain name, but try and put your most popular keywords in the file names and folder structures. Title Tag – Be consistent with your brand for your user but also try and add keywords relevant to the content on the page. Choose 1 or 2 keywords per page and make a unique title tag that represents the content. Probably not.
Best of 2008: SEO Link Building
MARCH 2, 2009
Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Jeff Quipp.
8 Essential Resources for Competitive Analysis in B2B Online Marketing
JANUARY 31, 2017
We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc). Competitive brand visibility (inbound links, social shares, etc). SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. Moz Keyword Explorer.
SEO Optimization - 3 Steps to Success
JULY 14, 2009
Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) Create exactly 1 page for each keyword or keyword group. (3) Get links to these pages. (1) Choose the Right Keywords. You can find keyword search volume with the Google Keyword Tool.
20 Content Marketing Tools to Rely on From Start to Finish
OCTOBER 18, 2016
When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site. Pocket. Quora.
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. good place to start is by looking at how many people actually link to your pages and/or share them on social media. Take a Topical Approach to Keyword Research. Enjoy! 1. Buyers
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Ad Ready is in essence, a mini Trade Desk, because there is no minimal spend, meaning I can use the platform for display and retargeting for smaller clients of mine.
Understanding the Relationship Between SEO and SlideShare
MARCH 29, 2016
Users are able to ‘optimize’ uploads by using target keywords within the title, description, and tags. Initially, we tend to think that off-page SEO is just links (and lots of them). But in reality, it goes far beyond link building. Links. SlideShare enables you to take advantage of various off-page SEO factors, one of which is links. SlideShare 101 .
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
The in-depth articles are mainly displayed for large publishers but Google said it will also consider smaller publishers for these articles. Yes you still have to do your keyword research and do some basic optimization of your content. Link from Older Content to your Newer Content. When you write a post you should try to find other content on your site that can link to it.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
301 redirect A 301 redirect is a permanent redirect of one webpage to another, passing along a majority of the link “juice” or ranking with it. If someone links to your site with specific anchor text, it helps search engines know what your site is about. Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. Fear not!
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Write two more ebooks. I did my last one on online display in the fall. Perform a Keyword audit. We constantly review keywords that prospects use on search engines to find our services. Get to it! .
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise. How and Why I Use LinkedIn Groups to Build My Business.
The 5 Things Your Website Really Needs To Get Found Online
The Forward Observer
APRIL 30, 2013
So whether you’re building a new site or are trying to improve your current site, keep these five things in mind to improve your organic (non-paid) search engine rankings. 1. Inbound Links – off-page SEO is the most important aspect of improving your search engine results. This is done by getting other quality websites to link back to your site. Don’t buy links.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Bit.ly may be best known as a free link shortener, but its features do more than just save space. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bit.ly Bit.ly.
Your headline is all that stands between your page and a quick exit
EMagine B2B Blog
JULY 22, 2010
OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc. But there’s one element that’s too often overlooked in the primers on [.].
2013 New Year’s Resolutions for the B2B Marketing Department
DECEMBER 30, 2012
Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Stop the automated link building schemes. Review “Matched search query” reports to reassure your keywords are aligned to your products; then adjust and take advantage of negative keywords. Online Display. Planning.
7 Common SEO Myths to Throw Out the Window Immediately
DECEMBER 20, 2012
Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Myth #2: Keywords Need to Be an Exact Match. Keywords do not need to be repeated verbatim throughout a piece of content.
5 Key Steps to Consider When Guest Blogging
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an “I’ll take whatever I can get” type of approach.
5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
JULY 31, 2014
Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. This application allows you to search a keyword or phrase in an account’s followers and following to see how frequently it appears. One such location is in your competitors’ Twitter profiles. Suggested Tools.
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The Demise of Google Authorship. I was certainly disappointed when Google announced that it had stopped displaying authorship markup in search engine results. Specific Schema references here: [link]. The key takeaway? Site Search Markup.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? identifying new keywords, internal and external linking opportunities) and prioritization–what data to consider in each phase, and what actions to take based on this analysis. But SEO is changing.
The Biggest SEO Shakeups of All Time
JULY 21, 2014
Over the years, Google has changed all kinds of stuff, from how it displays search results to how it handles search privacy. Rolled out in November of 2003, Florida cracked down hard on keyword-stuffing and other black hat SEO tactics. The “Nofollow” Attribute Cleans Up Link Spam. Google Encrypts ALL Keyword Data. Keyword research used to be so freaking easy.
One Way to Future-Proof Your SEO
APRIL 2, 2014
We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. It wasn''t until businesses found they could monetize this type of technology that people began to find ways to exploit search engines and "trick" them into displaying their websites higher in search engine results pages (SERPs). Let''s take a look at each step more in-depth.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you're targeting. link building campaign with a broken link is a huge bummer.
Answers to 5 common questions about SEO strategy
JANUARY 6, 2014
If you are looking for a list of elements to optimize for any given keyword on any given page, head over to Moz’s on-page grader. In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. If implemented correctly on your end and processed correctly on Google’s end, you could earn video displays in organic search results, known as a rich snippet display. This is different than just tracking keyword rankings.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
She has expertise in SEO, SEM, pay-per-click management, content marketing, and relationship building for links, and strongly believes in data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program. think we’ll see a renewed focus on building topical authority in 2014. Sophisticated Link Analysis. Non-SEO Focus.
7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
NOVEMBER 2, 2016
Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. A key advantage of content marketing is that it has a compounding return , meaning that just like a smart investment, it increases in value over time. People frequently think off-page SEO refers solely to link building , but there’s more to it than that.
Google Launches New Search Interface: Google Instant
SEPTEMBER 8, 2010
Google Instant provides real-time suggested results as a user begins to type a keyword into Google. As users type in new keywords, the page of results updates in real-time to display the results for the new keyword phrase. and search for more speficific keyword phrases. Have you ever thought finding what you were looking for on Google took too long? Google did.
5 warning signs that your website sucks
MAY 15, 2014
Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? once worked on a site that got almost 80% of its traffic from organic search and a big chunk of that organic search traffic from a relatively small set of keywords.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
Instead, focus on keywords by removing any unnecessary words. Include high-quality keywords first. Search engines place more emphasis on keywords that appear closer to the left of the page title. Because this is the case, you should start your page title with your most important keywords first, and include your less important ones later. Link Building.
Best Local SEO Guides, Tips and Tactics of 2011
APRIL 5, 2012
Optimizing for local search has its own unique content and link-building considerations. Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. While the web is worldwide, search is often local. Which SEO tools are most useful in supporting local SEO efforts? What are the most important local search directories?
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
You can use the links below to jump straight to your favorite expert, or just dive straight in! link] | https://twitter.com/JoePulizzi. link] | https://twitter.com/sujanpatel. link] | https://twitter.com/BrennerMichael. link] | https://twitter.com/jaysondemers. and SEO Link Building: The Ultimate Step-by-Step Guide. Source: [link]. link].
How Savvy Inbound Marketers Get Results From Guest Blogging
APRIL 25, 2012
Most people guest blog for referral traffic and subscribers, but I guest blog for inbound links; for good reason, too. The true benefit of guest blogging, rather, is inbound links. Why Guest Blog for Inbound Links Rather Than Referral Traffic? When you blog for inbound links, on the other hand, there's a much smarter thought process. Personal Case Study. The Results.