The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 1) Google Search Console.
21 Spectacular SEO and Search Marketing Stats and Facts
JUNE 23, 2015
The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). eMarketer ). MediaPost ). 5.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Search engines then index your page by the keywords you used on that page.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” Create link-worthy content. In addition to helping with rankings, the search engines will look at the origin of the links to help determine local relevance.
8 Essential Resources for Competitive Analysis in B2B Online Marketing
JANUARY 31, 2017
We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc). Competitive brand visibility (inbound links, social shares, etc). Site architecture (SEO properties and best practices like tagging, URL’s, etc). Moz Keyword Explorer. Keyword Planner. SEMRush. Why SEMRush is essential. Buzzsumo.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Ad Ready is in essence, a mini Trade Desk, because there is no minimal spend, meaning I can use the platform for display and retargeting for smaller clients of mine.
SEO Optimization - 3 Steps to Success
JULY 14, 2009
Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) Create exactly 1 page for each keyword or keyword group. (3) Get links to these pages. (1) Choose the Right Keywords. You can find keyword search volume with the Google Keyword Tool.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
As KISSmetrics points out , one of Google Analytics’ best features—especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. Bit.ly may be best known as a free link shortener, but its features do more than just save space. Moz Keyword Explorer. Bit.ly.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise. How and Why I Use LinkedIn Groups to Build My Business.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
301 redirect A 301 redirect is a permanent redirect of one webpage to another, passing along a majority of the link “juice” or ranking with it. If someone links to your site with specific anchor text, it helps search engines know what your site is about. Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. Fear not!
5 Key Steps to Consider When Guest Blogging
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an “I’ll take whatever I can get” type of approach.
7 Common SEO Myths to Throw Out the Window Immediately
DECEMBER 20, 2012
Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Myth #2: Keywords Need to Be an Exact Match. Keywords do not need to be repeated verbatim throughout a piece of content.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? identifying new keywords, internal and external linking opportunities) and prioritization–what data to consider in each phase, and what actions to take based on this analysis. But SEO is changing.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
Instead, focus on keywords by removing any unnecessary words. Include high-quality keywords first. Search engines place more emphasis on keywords that appear closer to the left of the page title. Because this is the case, you should start your page title with your most important keywords first, and include your less important ones later. The Landing Page URL.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you're targeting. link building campaign with a broken link is a huge bummer.
Answers to 5 common questions about SEO strategy
JANUARY 6, 2014
If you are looking for a list of elements to optimize for any given keyword on any given page, head over to Moz’s on-page grader. In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. If implemented correctly on your end and processed correctly on Google’s end, you could earn video displays in organic search results, known as a rich snippet display. This is different than just tracking keyword rankings.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
She has expertise in SEO, SEM, pay-per-click management, content marketing, and relationship building for links, and strongly believes in data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program. think we’ll see a renewed focus on building topical authority in 2014. Sophisticated Link Analysis. Non-SEO Focus.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. Blogging has emerged as a popular method of link building. link] ). V.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. A. Anchor Text - The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. 40 SEO Terms You Must Know! See Panda). H.
How Savvy Inbound Marketers Get Results From Guest Blogging
APRIL 25, 2012
Most people guest blog for referral traffic and subscribers, but I guest blog for inbound links; for good reason, too. The true benefit of guest blogging, rather, is inbound links. Why Guest Blog for Inbound Links Rather Than Referral Traffic? When you blog for inbound links, on the other hand, there's a much smarter thought process. Personal Case Study. The Results.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. Blogging has emerged as a popular method of link building. for $1.65
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
It’s highly searchable, and it's something that will appear in Google’s link to your profile. This means you need to make sure your real name is both relevant to you, a keyword people are likely to search for, and something that will make people want to click. 2. Link, Link and Link Some More. This makes your links to it much more valuable.
Best of 2008 - SEO Tools, Part 1
JANUARY 26, 2009
How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website.
What Every Marketer Needs to Know About Google +1 for AdWords
JUNE 29, 2011
The higher your quality score, the more efficient your ads become and the less Google charges you to display your ad. When someone clicks the +1 button next to your PPC ad on Google, that +1 does not give credit to your ad, but rather to the destination URL of that ad. If you change the destination URL of your ad, you will lose all the +1 history of that ad. So, think twice before changing the destination URL in your ads. If you want to optimize your ads, only change the ad copy and never change the destination URL. How Google +1 for AdWords Works. Pause them.
Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
Industrial Marketing Today
MAY 31, 2010
Just building a business blog is not going to help you drive traffic or generate leads. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. By default, WordPress creates permalinks that look like this: [link]. Thanks for the link. What is On Site SEO? Here less is better.
Best of 2007: Amusing and Creative Marketing Stuff
MARCH 11, 2008
bedtime story about search engines. A rap about link building. Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining.
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009