Tactical Link Building Strategies For 2016
FEBRUARY 22, 2016
A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building? It used to be the more links you had, the better your search engine results. The list goes on.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking.
21 Spectacular SEO and Search Marketing Stats and Facts
JUNE 23, 2015
Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? print industry. • Be like Avis.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Create link-worthy content. When Search Becomes Invisible by MediaPost Search Blog. Great, link over there.
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Take a Topical Approach to Keyword Research. Enjoy!
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? ” Using Data to Drive SEO Results by Search Engine Watch.
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Mobile Prioritization in Google Search Results.
Understanding the Relationship Between SEO and SlideShare
MARCH 29, 2016
Users are able to ‘optimize’ uploads by using target keywords within the title, description, and tags. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 70 million visitors come through targeted search. Initially, we tend to think that off-page SEO is just links (and lots of them). Links. SlideShare 101 .
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Do Search Engine Optimization ( SEO ) terms have you confused? 301 redirect A 301 redirect is a permanent redirect of one webpage to another, passing along a majority of the link “juice” or ranking with it. If someone links to your site with specific anchor text, it helps search engines know what your site is about. Fear not! Create one here.
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them. billion monthly searches , Google search results are still very important for your business. Here are seven ways to look down on your competitors on search results! But with 12.8
5 Key Steps to Consider When Guest Blogging
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an “I’ll take whatever I can get” type of approach.
Answers to 5 common questions about SEO strategy
JANUARY 6, 2014
I imagine this is what duplicate content on the web is like for search engines like Google and Bing. Better results for search users equals return visitors to Google. If you are looking for a list of elements to optimize for any given keyword on any given page, head over to Moz’s on-page grader. In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. Manual link building is a bit of a slippery slope.
5 warning signs that your website sucks
MAY 15, 2014
Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? I once worked on a site that got almost 80% of its traffic from organic search and a big chunk of that organic search traffic from a relatively small set of keywords.
Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
Industrial Marketing Today
MAY 31, 2010
I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. Resources
Best Local SEO Guides, Tips and Tactics of 2011
APRIL 5, 2012
While the web is worldwide, search is often local. An enterprise software developer may want its website to show up in relevant searches virtually anywhere on the globe, but a restaurant, retail shop, marketing agency or IT services firm is generally much more concerned about showing up in searches from its own backyard than from Bangladesh or Turkmenistan.
2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
DECEMBER 30, 2013
Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. How Link Building Management Will Change in 2013 & Beyond. Why Paid Search Still Makes Sense for B2B Marketers. A Case Study In B2B SEO Keyword Analysis. 5 PR Strategies You Can Use To Build Links Right Now.
Search or Social: Which Is Best For Your Startup?
MAY 31, 2012
Enter search engine marketing (SEM). With the world’s largest search engine having already become a legit verb (“Google it”), search engine marketing is definitely something worth checking out after you’ve scrubbed the social media glitter out of your eyes. People use search engines to find out about things that interest them based on their lifestyles.
The 5 Things Your Website Really Needs To Get Found Online
The Forward Observer
APRIL 30, 2013
That’s why search engine optimization (SEO) is vital to any website strategy. So whether you’re building a new site or are trying to improve your current site, keep these five things in mind to improve your organic (non-paid) search engine rankings. Inbound Links – off-page SEO is the most important aspect of improving your search engine results.
Best of 2008: SEO Link Building
MARCH 2, 2009
Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Jeff Quipp.
8 Essential Resources for Competitive Analysis in B2B Online Marketing
JANUARY 31, 2017
We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc). Competitive brand visibility (inbound links, social shares, etc). Moz Keyword Explorer. SEMRush.
SEO Optimization - 3 Steps to Success
JULY 14, 2009
In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. How Search Engines Work. All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3) Get links to these pages. (1)
9 Awesome Search Engines That Aren’t Named Google
SEPTEMBER 9, 2010
Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. When Google isn’t getting the job done, give one of these other search engines a chance. 9 Awesome Search Engines That Aren’t Named Google.
One Way to Future-Proof Your SEO
APRIL 2, 2014
We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with this knowledge are doing everything they can to stay relevant, and keep up with the changes. Search Engine. Human.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise. Profile Photo (Headshot). Good Examples.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. I did my last one on online display in the fall. Search Marketing. Yes we can improve keyword rankings. Perform a Keyword audit. We constantly review keywords that prospects use on search engines to find our services. Remember with search, it’s not what you do, it’s what Googlers want. Happy New Year!
7 Common SEO Myths to Throw Out the Window Immediately
DECEMBER 20, 2012
Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Myth #2: Keywords Need to Be an Exact Match. Keywords do not need to be repeated verbatim throughout a piece of content.
The Biggest SEO Shakeups of All Time
JULY 21, 2014
I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and cranks out results. Sooo it turns out that’s not how Google’s search engine works … at all.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
By optimizing it for search engines. I’m sure you already know that millions of people turn to search engines every day to solve their problems. About two-thirds of the search traffic we see coming into HubSpot.com is from non-branded terms like “lead generation” and “ marketing software.” Instead, focus on keywords by removing any unnecessary words.
2013 New Year’s Resolutions for the B2B Marketing Department
DECEMBER 30, 2012
Search Engine Optimization. Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Stop the automated link building schemes. Paid Search-Pay-per-Click. Really understand the search terms people use to find you and click your ad. Online Display. Planning.
Your headline is all that stands between your page and a quick exit
EMagine B2B Blog
JULY 22, 2010
OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc. But there’s one element that’s too often overlooked in the primers on [.].
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. may be best known as a free link shortener, but its features do more than just save space. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bit.ly Bit.ly.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. 40 SEO Terms You Must Know! A 10.0
Google Launches New Search Interface: Google Instant
SEPTEMBER 8, 2010
Today, the search giant launched a new version of its search engine interface. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. As users type in new keywords, the page of results updates in real-time to display the results for the new keyword phrase. and search for more speficific keyword phrases.
7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
NOVEMBER 2, 2016
Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. The customer communication platform is fast becoming known for the quality of the Inside Intercom blog , podcast , and books , all of which help build their brand and drive qualified leads. 3) Search Engine Optimisation (SEO). Intercom.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal. You just shared a link. The mean half life of a link on twitter is 2.8 hours to 6.3
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. The Screaming Frog SEO Spider is a search marketer's best friend.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. I think we’ll see a renewed focus on building topical authority in 2014. Amanda writes for a variety of publications regularly including Search Engine Watch and Social Media Today. Go figure.