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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. How can you use this information?

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Here you can paste in the URLs for any sites you'd like to exclude from displaying your ads. Once that's done, go to the "Sites" tab.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

The lines between display ads, search and social are blurring rapidly. The somewhat sticky question this provokes is why, in a siloed world of search/display/offline media buying, are search marketers buying display ads? New to the list of PPC providers this year is Facebook. Use of the tactic is only slightly less than Yahoo!‘s

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New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Additional bloggers meeting the high standards for the community will be added over time.

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Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Social Media: This is a treasure trove of information for any Big Brother-ish entity. It isn't just overweening or Orwellian government agencies that may take advantage of the increasing amount of voluntary online exposure of personal information of course. But be careful about how much and what type of personal information you post.

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. Printing it?

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