Attack of the Customers: The Pampers Dry Max Crisis
Paul Gillin
AUGUST 29, 2012
The innovation was so impressive that former president Bill Clinton praised the diaper for reducing landfill waste. However, Rosana Shah of Baton Rouge, LA was not impressed. A change in a store display at a local Walmart was evidence that P&G was undertaking a stealth recall. Vindication and Lessons.
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