Remove impression

Biznology

article thumbnail

Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Here are 34 clear facts on Viewable Impressions and why they matter.

article thumbnail

Making Text Work Harder in Video

Biznology

It guarantees that short bursts of text, such as titles and subject headings, make an impression. The idea underlying fast typography is Rapid Serial Visual Presentation (RSVP) — speeding up the reading process by displaying text one word at a time, or in very small groupings. Here are a few ways to use text to advantage in video.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Latest Trends & New Perspectives on Brand Risk

Biznology

Brand Safety Risks – typically ads displayed adjacent to objectionable content (e.g. Patrick moderated a panel of impressive brand risk experts who have noteworthy experience dealing with various threats to brand value. pornography, political extremism). gun control, LGBTQ). .”

Trends 120
article thumbnail

How To Reply To Online Reviews

Biznology

Additionally, this page will display your company’s rating on Google, as well as all your reviews. This shows you’re listening, you care and leaves a good impression on the reviewers. The first step is to verify your business by registering it with Google. Visit [link] to do so. Replying to Google Reviews. Need a bit more help?

article thumbnail

ISIS: a case study for smart brand building

Biznology

We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality and violent extremism they display. But “ISIS” is also a strong brand with a distinct impression and message. ISIS continues to recruit new members from around the world.

article thumbnail

Branding and data – the new alliance

Biznology

Now, all the touches an individual receives from the company accumulate in the mind of that person and create the “brand impression.” Ever had your name displayed on the Welcome Board next to the reception desk? What has changed is the manner in which this result is achieved. If so, you know what I mean. Like this post?

article thumbnail

How do apparel advertisers use search marketing for the Sochi Olympics?

Biznology

We looked closer to see if they included it in the headline, the supporting lines underneath, and the Display URL (all 3 would be a best practice!). This impressive list prompted the question: Do they even sell Olympics apparel? Very impressive! In second place was Fanatics.com, with a score of 60%, still very impressive.