The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Martech

APRIL 22, 2024

Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. “Sign up for our webinar”: Webinars are a popular lead generation tool. “Request a demo”: This CTA is effective for companies offering products or services.

Lead Generation 63

Lead Generation Lead Ranking Tactics Lead Scoring 63

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

SmartBug Media

OCTOBER 5, 2023

Simply put, a KPI dashboard is a group of related reports that visually display data for clear data-driven decision-making. Once you have defined your goals, you can create reports that show progress toward those and display them on one page—your dashboard—for easy visibility. What Is a KPI Dashboard?

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. At mid-funnel, invite prospects to register for a webinar or a free trial. Picreel offers similar features but optimizes the display of pop-up forms and offers. It can automate different sales processes like task assignments, email sequencing, and follow-up appointments.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Envy

SEPTEMBER 30, 2022

Webinar fatigue is rising. You need to understand your customer's pain point, have good speakers and get creative to make the webinar more interactive (think gamification, questions and fun). Record your webinar and market the on-demand version. Strategic tools like HubSpot need bigger buy-in and are a major investment.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 75

Webinar Metrics Sales Management Top of Funnel Lead Scoring 75

KoMarketing Associates

APRIL 7, 2021

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

SmartBug Media

JANUARY 29, 2019

One of the tried-and-true methods for quickly improving conversion rates is utilizing pop-up forms in HubSpot, but the conversation on bots is gaining steam across the landscape. Note: Although this content is more suited to organizations hosted on the HubSpot CMS, some of these tips and descriptions will be useful to any CMS-hosted website.

Industry CMS 75

Industry CMS Hubspot Banners Landing Pages 75

Optinmonster

JANUARY 21, 2022

A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. So whether it’s for sales, coming soon announcements, maintenance, webinars, or optin campaigns, SeedProd has your back.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Hubspot

APRIL 2, 2019

HubSpot's Affiliate Program. Google AdSense is a program that lets web publishers open up small portions of their website for advertisers to display their ads on. Publishers do have control over the types of ads that display on your website , though. They can choose from text ads, display ads, rich media ads, and more.

Paid Content 101

Paid Content Adsense Enterprise Management Advertising Agencies 101

Hubspot

NOVEMBER 28, 2023

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. A continuous feedback loop allows marketing to iterate upon and refine content, focusing on what sellers need to know, articulate, display, and execute in their roles. The secret sauce?

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

PureB2B

MAY 30, 2022

With less than 2% of sales calls resulting in a meeting, it's no surprise that SDRs are turning to cold email, webinars, and social selling to grow their pipeline. A warm call happens after they've displayed some initial interest in your brand or marketing campaigns. Attended a webinar. But, cold calling isn't dead yet.

Cold Calling 62

Cold Calling Peer-to-peer Account Based Marketing Webinar Metrics 62

EveryoneSocial

AUGUST 24, 2020

HubSpot (Marketing CRM, Marketing Automation). However, what makes HubSpot stand out as a top choice of the B2B marketing tools available is their continued innovation. I’ve been using Hubspot for over five years and the product has only gotten stronger. Zoom (Webinars and video conferencing). Terminus (ABM, Display Ads).

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

sagefrog

OCTOBER 25, 2023

Display advertising in the B2B landscape is more than just a visual spectacle; it is a strategic tactic that, when implemented well, can deliver results. With display ads, you can grab the attention of decision-makers, solidify your brand’s top-of-mind presence, and significantly trim the complexities of B2B sales cycles.

Display 52

Display Paid Search Agency Ads B2B 52

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Display progress trackers, badges, or gamification elements to keep users motivated and engaged as they explore the product.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Optinmonster

DECEMBER 14, 2021

Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time. By displaying actual activity from real people, you will build trust with visitors. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Webbiquity

JULY 12, 2016

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. Pricing: contact vendor.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Convince & Convert

AUGUST 13, 2015

The content was then displayed on their website alongside “Shop Now” buttons. Ruth Papazian, CMO and head of business development at HD Vest, discussed in a webinar how their content sharing strategy landed a $1,000,000 deal for one advisor. NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Hubspot

FEBRUARY 23, 2014

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That why this week in HubSpot content was all about: LinkedIn. Such negligence would cause you to miss out on the opportunity to put your brand on display and attract qualified contacts.

Banners 28

Banners Hubspot Profiling Linkedin 28

SmartBug Media

JUNE 29, 2022

Include your CRM, CMS, email marketing platform, marketing automation platform, reporting and analytics tools, webinar platforms, and anything else you access digitally. Other needs specific to your organization might be employee engagement platforms, live chat software, sales enablement platforms, webinar tools, prospecting tools, and more.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

SmartBug Media

AUGUST 28, 2019

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”. Convert: Convert your customers with product demos, webinars, or case studies.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Outgrow

MAY 28, 2021

HubSpot: Winning the Free Game. When you visit HubSpot’s website, the main landing page just shouts “free tools”. HubSpot has always been giving away free stuff. This one is a google ad displayed to those who are looking to create surveys or interactive content, in general. 7 Conduct a Webinar.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? Not only does Hubspot enjoy new content, it also gains authority.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Envy

SEPTEMBER 11, 2019

Display ads contain images or short video, which nearly always boost conversions above plain text. You can let your banner ad creative flag fly with premium display ads, which offer a variety of placement and size options. Use InMail for more personalized messages, like inviting prospects to a webinar or offering a free trial.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Optinmonster

SEPTEMBER 18, 2020

As Hubspot’s flowchart suggests, the best kind of gated content is both valuable and shareable, and not too self-promotional. Choose Your Display Rules. Next, go to Display Rules. The first step to setting display rules is selecting your conditions. Video replays. Downloadable tools and resources.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

DealSignal

FEBRUARY 18, 2024

A lead represents any potential customer who has displayed interest in your product or service, whether by subscribing to your newsletter, downloading an ebook, or engaging with your content. Register for our webinar,” “Download this free guide,” or “Listen to the podcast,” are much more enticing offers. These are big asks.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Content Standard

JUNE 28, 2019

HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Maximization Webinars and Tools. The webinars are short, so you can squeeze a class into your morning commute or workout. Back in 2014 — can you believe it’s been five years already? —

Top of Funnel 105

Top of Funnel ROI Sales Management Webinar Metrics 105

Hubspot

FEBRUARY 21, 2011

Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. Webinars are live presentations given by a thought-leader and viewed by an audience virtually, through their computers. Webinar platforms are the software that allows a business to actually host the webinar.

Webinar Metrics 28

Webinar Metrics Inbound Marketing Software Youtube 28

DemandBase

JULY 16, 2020

We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. According to Hubspot, executives note a leading reason for accepting an initial meeting is because “something of value” was displayed. Let’s delve into these three types of content sources.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Hubspot

MARCH 24, 2021

You can set up virtual events and webinars with Facebook Live for free, or create small events at your company's physical location to encourage new local visitors. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

JUNE 20, 2018

We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. For example, HubSpot created a Pinterest board where we pin the well-designed covers of our marketing ebooks. Creating an ebook or webinar with a partner can split up the work of content creation and allow you to share the audience of a similar business.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

SmartBug Media

DECEMBER 19, 2022

Screen readers will read an alt attribute, telling the user what the image is on their display. For one and two, think guest blogging, podcasting, webinar participation, event attendance, and so on.). HubSpot and Google Analytics tools can help you track the number of conversions sourced through an organic search.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SalesIntel

JANUARY 12, 2023

The information must be accurately presented, displayed in the right context, and positioned where those who need to see it can access it. It’s done primarily by email marketing using marketing automation platforms (MAPs) like Hubspot and Marketo. For data to be useful, it has to be actionable. become an MQL).

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Hubspot

NOVEMBER 30, 2016

Not only is this image larger than the right column ad display, but it also uses warm colors , white space , and directional lines, which drew my eye towards the featured product. Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101