Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Make a Wikipedia and Wikidata page. Really small.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MAY 26, 2017

Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate. You can use paid search to maximize your coverage on the search engine's result page (SERP).

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

JUNE 5, 2012

You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. Adding appropriate ALT tags to each image not only enables visitors to understand what an image is meant to display in the event of a loading issue, but Google can now “see” the image. 5) HubSpot's Page Grader.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

JULY 24, 2014

Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. As long as you have a unique brand name, you stand a strong chance of dominating the SERPs for your navigational keyword. Navigational Search. What It Is. They are ready to convert.

SEO 28

SEO SERP Domain Keywords 28