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Paid Advertising 101: Understanding Search and Display Advertising


Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

87 More Vital Social Media Marketing Facts and Stats for 2012


91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). HubSpot ). HubSpot ). But 3.1

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How to Optimize Your Content for Google's Featured Snippet Box


In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. What's a Featured Snippet? What is a Featured Snippet?

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.).

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Book Review: The B2B Social Media Book


With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.” Depth of subject matter expertise.

How to Breathe New Life Into Your Google Search Results With Rich Snippets


They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. Sip a margarita.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Finally, there's the tricky matter of the display URL. There aren’t many guarantees in life, and even fewer in marketing.

20 (More of the) Best SEO Guides, Tips and Insights of 2011


SEO remains the most cost-effective way to drive website traffic. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Eric Wortman explains what Google sitelinks are, how they work, when Google displays them, what this means for your company website, and what you can do to take advantage of this expanded real estate now available on page one of Google results. But SEO is changing.

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The Top 8 Priorities for Any One-Man Marketing Team


HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Here at HubSpot, for instance, we have five core personas! Especially for a small business. Fortunately for you, they are most definitely wrong.

A Handy Guide to Optimizing Your Social Media Channels


One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Use the Proper Image Dimensions for Social Profiles and Posts.

Everything Marketers Need to Know About Google's Panda Updates


Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. August, 2011: Google Displays Expanded Site Links. Connect with HubSpot Power to the people! what it is, and b.)

10 Genius Ideas That Changed Marketing Forever


Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. blog is a long-term marketing asset that brings traffic and leads to your business. The more blog posts you publish, the more indexed pages you create for search engines to display in their results.

A Simple Guide for Setting Up Your First Google AdWords Campaign


So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? if you use general terms like, well, "tractor," you're going to get traffic from searchers looking for commercial electric tractors, private gas tractors, and commercial solar powered tractors. But fear no more!

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7 Silly Google+ Business Page Mistakes to Fix NOW


First, provide a mix of text and photo updates; only posting text doesn't leverage the awesome Google+ photo display capabilities that improve the visitor's experience. If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results.


The ABCs of Content Marketing: A Glossary of Terms


Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Traffic is great, but every business needs new customers to sustain itself. Agile. Analytics.

Link-Building Best Practices for Targeting a UK Audience


If so, there are several SEO strategies you should be adopting so you can rise in the rankings of, and thus, attract more traffic from your audience in the UK. When measuring your results, you can use a tool like HubSpot's Keyword tool to show you two things: how much traffic you're generating for your target keywords, and your rank in Google for those keywords.

30 Careless Mistakes That Will Totally Muck Up Your Marketing


In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Most email service providers (ESPs), like HubSpot's Email tool , make it easy to offer a plain text alternative to your HTML email -- and a web version in case they want to check out the HTML in their browser instead -- with just the click of a button!

3 Meta Description Mistakes You Might Be Making


Getting on the first page of the Search Engine Results Page (SERP) is a great first step, but as research has shown your placement on the page also has an incredible effect on the amount of traffic you drive to your site. Although boosting your ranking on the SERP is one way to increase traffic the meta description has also has an impact on driving traffic to your website.

40 Essential SEO Terms Marketers Should Know [Glossary]


Conversion forms convert traffic into leads. This is often displayed on search engine results pages below the page title as a sample of the content on the page. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Traffic - The visitors to your site. You can check your traffic rank on Alexa. U. See Panda). H.

How to Breathe New Life Into Your Marketing With Visual Content


Take a cue from companies like GE and even us here at HubSpot. And HubSpot? So no matter your organization, you can find a way to leverage Pinterest for your business -- just be sure to include links on all of your pins that lead back to a product or landing page of some sort so all of that Pinterest traffic can actually turn into leads and transactions on your website!

15 Ways to Make Your Social Media Strategy a Complete Fail


What percentage of your website traffic comes from social media channels? Website Traffic from Social Referrals. HubSpot’s Dan Zarrella has found that visual content on Facebook can lead to a 65% increase in engagement for brands. Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers.

7 SEO Twitter Tips to Rank Better in Search


Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Like your real name, your Twitter username is crucial content that will be displayed in the title of your Twitter profile page and, in some cases, your individual tweet pages.

Google Changes Algorithm to Punish Content Farms


At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. Recently, Google took action to reduce the rank of lower-quality sites such as "content farms," and, in turn, improve the results displayed to their users. Connect with HubSpot You can read the entire press release here.

SEO Is Evolving: What Should Your Business Do Now?


Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. This credibility leads to more traffic, more leads, and, most importantly, a better bottom line. What is the most important thing an SMB can do to improve organic traffic? Why or Why not?