Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing If you’re like many other business owners and managers, you probably want to experiment with paid search and display advertising but are not sure where to get started.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). HubSpot ). HubSpot ). HubSpot ).
How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. How often does HubSpot rank within the Featured Snippet?
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference?
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L.
How to Breathe New Life Into Your Google Search Results With Rich Snippets
APRIL 15, 2013
They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA.
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
SEO remains the most cost-effective way to drive website traffic. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing.
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas!
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ).
Everything Marketers Need to Know About Google's Panda Updates
NOVEMBER 18, 2011
Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. Connect with HubSpot
10 Genius Ideas That Changed Marketing Forever
OCTOBER 9, 2012
Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. A blog is a long-term marketing asset that brings traffic and leads to your business.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software.
7 Silly Google+ Business Page Mistakes to Fix NOW
DECEMBER 5, 2011
First, provide a mix of text and photo updates; only posting text doesn't leverage the awesome Google+ photo display capabilities that improve the visitor's experience. Connect with HubSpot
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. Is your company based in the United Kingdom? Does your business target an audience in the UK?
30 Careless Mistakes That Will Totally Muck Up Your Marketing
JANUARY 9, 2013
In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Always do your best to make at least the top of your forms display above the fold of your web page. We've all had those moments.
3 Meta Description Mistakes You Might Be Making
JANUARY 14, 2011
Getting on the first page of the Search Engine Results Page (SERP) is a great first step, but as research has shown your placement on the page also has an incredible effect on the amount of traffic you drive to your site. Connect with HubSpot
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Conversion forms convert traffic into leads. This is often displayed on search engine results pages below the page title as a sample of the content on the page. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.
How to Breathe New Life Into Your Marketing With Visual Content
JUNE 18, 2012
Take a cue from companies like GE and even us here at HubSpot. And HubSpot? upload pictures to your tweets, but the thing is, they don't display in streams unless a user actually clicks through to view the picture. Visual content is awesome.
15 Ways to Make Your Social Media Strategy a Complete Fail
SEPTEMBER 5, 2013
What percentage of your website traffic comes from social media channels? Website Traffic from Social Referrals. HubSpot’s Dan Zarrella has found that visual content on Facebook can lead to a 65% increase in engagement for brands.
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Connect with HubSpot
Google Changes Algorithm to Punish Content Farms
FEBRUARY 27, 2011
At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. This includes creating interesting and engaging content relevant to your industry as a way to drive traffic and links to your website.
SEO Is Evolving: What Should Your Business Do Now?
MAY 24, 2010
Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. This credibility leads to more traffic, more leads, and, most importantly, a better bottom line.