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How to Use the Tech Stack to Displace Competitors

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Start by looking on your competitors’ websites: They often prominently display the logos of their biggest customers. For example, if they’re using freemium versions of programs like Hubspots or G-suite, rather than the enterprise version – there’s opportunity there.”. Read on for other sources of this data.).

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7 Quick Wins for Sales and Marketing Alignment

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Hubspot suggests this process: Calculate the Marketing Figures and Goals. That’s right: Marketers should drop the channels that deliver leads that don’t convert , whether that’s paid content syndication, a social media channel, display advertising, or anything else. Calculate the Sales Figures and Goals. Set up Marketing SLA Reporting.