Customer Experience Matrix

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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. What makes WhoToo really special is it has the technology to access its data with the split-second speed needed to purchase display and mobile ads in real time. No, not one bit.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - b2b display advertising b2b marketing marketing automation terminus' The company says this is more accurate than targeting based on IP address. ad inventory. sales stages.

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Nimble Adds Social Data to CRM

Customer Experience Matrix

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. An open API to import contacts from other sources is due by the end of February.

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Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. In other words, this is a price cut. Whether Marketo actually makes any money at this price is questionable.

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Probably the most interesting trend is integration of marketing automation with retargeting and display ad vendors, which has been announced in various forms by Marketo, Oracle, and Adobe.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. A dashboard lets users pick widgets to display selected information. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Those systems could in turn feed other channels such as display advertising. ZenIQ will also report on coverage, reach, engagement, pipeline movement, and results over time.