SEO: Do MetaTags Matter for Search Engine Performance?
B2B Marketing Traction
AUGUST 29, 2012
If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. Descriptions may not be weighed heavily for keyword relevance by the search engines, but they are a critical element. This is your opportunity to write compelling copy to get visitors clicking through!
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