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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

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Enhancement Round-Up Q2 2021

Lead Liaison

™ from the Apple App Store or Google Play Store. Combine scores from any number of leaderboards and display grand totals on global leaderboards. Not yet a client? Schedule a demo here! Important : To take advantage of new mobile app features, you must upgrade to the newest version of GoCapture!™ 1: Activation Builder Redesign.

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The 14 Best Marketing Automation Tools

Webbiquity

Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. Google Review Count: 44,200. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. 1) Marketo.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

There are numerous sales enablement tools out there for organizing content, including Highspot and Docsend (we built a homemade one using a Google sheet). In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Mobile Analytics from Mix Panel or Localytics.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. The pool was originally used to target display advertising and retarget site visitors by sending them ads on other sites. So much for the mechanics. Other partners will be added over time.

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QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

There’s also a new API that lets external objects to display data from QlikView charts. The company has also made it easier to merge QlikView with other systems like Google Maps and SharePoint. That means a developer can, say, put QlikView data in a Gantt chart even though QlikView itself doesn’t support Gantt charts.