Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. shortened URL. By searching for the t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. The competition to improve organic rankings and appear on the first page of Google is tough. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Display Your Presence. Use LinkedIn Ads.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. Oddly, it doesn’t include LinkedIn ads.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. You Can Amp Up Your SEO By Creating Video Content Have you ever noticed that Google often features YouTube videos at the top of Page 1? We’ve got you covered.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Launch Marketing

MAY 25, 2022

Google has taken over the world (wide web). Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global population, making it the top search engine. So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right?

Social Media 125

Social Media Optimization Media Keywords 125

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

SmartBug Media

MAY 6, 2020

Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. If you’re new to Google Ads, take a Google Ads class to learn the basics. Display Ads. A great way to drive awareness with paid media is through display ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ClearVoice

SEPTEMBER 8, 2021

When thinking of Pinterest Pins, the hashtags can support your content efforts in three ways: Searchability: Unlike Facebook, Instagram, Twitter, and the majority of the others, Pinterest is less about followers and more about searchability. Consider Pinterest to be more like Google, but for visual planning.

Traffic 105

Traffic Ad Building Branding Brand Identity 105

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Display PPC Stats. Twitter ad statistics. LinkedIn Ad Stats. There are a variety of different types of paid advertising, including search advertising, display advertising, social media advertising, and video advertising. Google Ads Stats. Google is the Most-Visited Domain.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. This means that businesses must add their complete location and details to Google Places.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Martech Advisor

NOVEMBER 20, 2019

Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? In this five-minute primer, we discuss: What is Google remarketing? How to optimize Google remarketing costs in 2020. Google remarketing FAQs answered. What Is Google Remarketing? Maximize ad spends.

Spending 71

Spending Google Ads Adwords 71

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A Google auction isn’t like your typical auction for antiques, though. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Choozle

NOVEMBER 28, 2018

In social media marketing, for example, we recommend very different strategies between Facebook, Instagram, Twitter, and LinkedIn. In fact, Google engineers aren’t even 100 percent sure how their artificial intelligence technology affects the algorithms used to determine relevance and popularity.

Paid Search Agency 46

Paid Search Agency Display SEO Advertising Agencies 46

Marketing Insider Group

NOVEMBER 12, 2014

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Thousands of new visitors every month!

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Parse.ly

JULY 25, 2023

Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data. All these tools are displayed on the Overview page of the Parse.ly For example, a sudden spike in referrals from Facebook or Twitter may signal a piece of content gaining momentum. Yeah, Parse.ly

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

KoMarketing Associates

JUNE 4, 2019

Website Traffic. Below is a list of other social media platforms, their target audience, and main goals: LinkedIn – Business-focused users – Generating leads. Twitter – New and existing users – Increasing brand awareness. Boost Organic Facebook Posts. Engagement. Lead Generation. Who is the Target Audience?

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

ClearVoice

JUNE 24, 2022

The goal of native ads is to get clicks and take traffic to the advertiser’s own page. Native ads vs. display ads. Display advertising is another type of paid marketing campaign that uses visual ads to get clicks. Display ads and native ads share a few similarities. Display ads and native ads share a few similarities.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Scoop.it

SEPTEMBER 30, 2022

A successful blog captures leads, increases traffic, and fosters a loyal readership. Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. If you are unfamiliar with Google Trends, it is a tool that provides search demand data directly from Google.

Tips 84

Tips CMS Development Blogger AIO 84

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Image courtesy of Google.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Excelsior Research

DECEMBER 5, 2021

Display ads of Kay by Katrina products will display on your search page. Such campaigns are crucial to driving traffic to your website. Seventy-seven thousand terms searched daily on google. Before setting up your campaigns on Google ads or Social Network ads, The company needs to determine its campaign elements.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Generate a creative Twitter thread about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

BenchmarkONE

SEPTEMBER 5, 2019

Organic traffic is the holy grail of internet eyes on your website, but building your SEO strategy and seeing results can take time. If you’re launching a new business or marketing a new product that doesn’t have strong organic traffic behind it yet, paid advertising can pave the way to your company’s success. . Google Ads.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Martech Advisor

MARCH 22, 2020

In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic. One way to build sustained traffic with least ROI (when done right), is creating content that is capable of ranking in top positions (at least Page 1) in Google for target keywords.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Convince & Convert

NOVEMBER 8, 2016

Google uses the schema markup to understand how web content is organized—this is how it shows results. Rich snippets of recipes, ratings, and events are examples of how Google understands the schema markup of web content and displays results accordingly. LinkedIn has a professional audience.

Social Media 166

Social Media Promotion Media Clickthrough 166

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? Look at how you use LinkedIn. Image by PhotoJonny via Flickr. by Tim Peter.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Share this on Linkedin.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100