WebMarketCentral

NOVEMBER 30, 2009

MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. And then there's Google. Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JANUARY 9, 2008

This tool Simulates a search engine by displaying the contents of a webpage exactly how a search engine would see it. It also displays the hyperlinks that will be followed (crawled) by a search engine when it visits the particular webpage. The graph shows you how different Google and Yahoo are for your entered keyword(s).

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Note that this tool works much better with IE than with FireFox.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

FEBRUARY 20, 2009

While several are familiar to almost anyone who does SEO (the Google Insights for Search , Wordtracker , Trillian ), there are a few suprises on the list worth investigating.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

SEPTEMBER 2, 2008

According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

JANUARY 26, 2009

Simply type in any URL and (optionally) a couple of competitors, and this tool provides a very useful and detailed report on the SEO quality of the site, including metadata, domain information, Google Pagerank, social bookmarks, and an overall score. It seems to work better in IE than in Firefox.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

NOVEMBER 30, 2007

The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. They also recently published an outstanding case study on improving SEM results through Google's content network entitled How to Get the Most Out of Google AdWords—8 Strategies to Maximize ROI.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

JANUARY 29, 2007

Although Google AdWords and Yahoo! ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The better services also use geo-location filtering to determine which city the visit came from, rather than providing only corporate headquarters information (e.g.,

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

MARCH 2, 2009

8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links through directory listings, including directories that require a reciprocal link, display excessive advertising, or include a lot of links to low-quality sites.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

NOVEMBER 12, 2008

Use Twitscoop to find out what topics of conversation are hot on Twittter; Tweet Later to set up automated Tweets or schedule messages to display in the future; TwitDir to search for users by name, location, description or other attribute; and Twubble , which helps you find new friends based on the attributes of your current followers and followees.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

MAY 27, 2008

Google is screwed up. Yes, our friend Google is in need of.an As Jaan Kanellis recently wrote in Google Previous Query Reason For Crazy Google Rankings? Confusion and Disorientation Now, one might argue that Google's results differ from other search engines because its algorithms are actually better than Yahoo's or MSN's.

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

MAY 22, 2009

Here are three more tips for optimizing results from SEM programs such as Google AdWords. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion. Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

JANUARY 14, 2008

Keyword Tools Overture's Keyword Selection Tool Overture's tool lets you enter a term related to your site and then displays related searches that include your term along with the number of times that term was searched on within the last month.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

AUGUST 3, 2009

Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more. Discover all of these and more here in another set of the coolest web tools.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

NOVEMBER 10, 2008

The company also offers tools for both displaying and buying online ads. Monitter Inspired by TweetDeck , Monitter is a real-time Twitter monitor that lets you keep track of live posts for any three keywords you enter, plus filter the display by geographic location or language (English, Spanish, and German).

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

MARCH 11, 2008

Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Want even more interesting ideas for your 404 error page? Smashing Magazine provides an extended collection.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

JANUARY 22, 2008

AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

18 Ways to Power Search Googl e by The Inquisitr Blogging evangelist Duncan Riley provides an excellent list of tricks for searching out specific types of information on Google, such as specific types of documents, backlinks, phone listings, movie times and metric conversions. There's lots more here for data junkies.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20