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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Some of it is direct marketing, such as email, display, and PPC search.

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

NOVEMBER 12, 2013

Due to technical difficulties only Matt''s video will display during this interview.). They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Here is the entirety of our discussion, and below are some highlights.

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ViewPoint

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

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