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Google Consolidates Smart Display & Standard Display Campaign Creation via @sejournal, @hoffman8

Search Engine Journal

Google is combining Smart display and Standard display campaigns within one campaign type. The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal. Here's what you need to know!

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Google Display Ads Get More Personal With New Targeting Technology via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. The post Google Display Ads Get More Personal With New Targeting Technology appeared first on Search Engine Journal.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Google Display Network Pitfalls.

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Google Display Network Targeting – A Step-By-Step Guide

Bannersnack

10 minutes read Studying and understanding a brand’s target audience is a crucial step in building successful display ad campaigns. Plus, you get a step-by-step guide to setting up targeting for a display campaign. […] The post Google Display Network Targeting – A Step-By-Step Guide appeared first on Creatopy Blog.

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Best Practices for Advertising on the Google Display Network

Bannersnack

14 minutes read Whether you’ve been advertising on the Google Display Network with no significant results, or you’re new to the platform, this Google Display Network best practices guide is for you. We’ll explore important industry tips and tricks on how to optimize display campaigns.

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Google Updates Display & Video 360 Account Level Suspension Policies via @sejournal, @brookeosmundson

Search Engine Journal

Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. The post Google Updates Display & Video 360 Account Level Suspension Policies appeared first on Search Engine Journal. Read on to explore the updates.

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