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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

SEPTEMBER 26, 2013

A/B Testing. Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). These are important for inbound marketers because they’re the “bait” that entices a website visitor to eventually become a lead.

Inbound Marketing

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). A conversion path is a series of website-based events that facilitate lead capture.

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B2B Marketing Zone

The 45 Inbound Marketing Terms You Should Know [Glossary]

The Ultimate Dictionary of Marketing Terms You Should Know

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