The Point

JANUARY 13, 2012

It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. Fulfill your offer via email. Make the offer look like an offer.

Email Campaigns 100

Email Campaigns Campaigns Practices Fulfillment 100

The Point

JUNE 20, 2012

Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. Plus they display more information at a glance (i.e. Use sidebars. Sidebars allow you to showcase items (offer images, speaker bios, etc.)

Template 100

Template Tips Landing Pages Marketo 100

The Point

APRIL 29, 2011

Worst crime on display here: the offer is completely buried. Once someone responds – either at the thank you page or in a fulfillment email – then by all means get them to engage with your brand. If the answer to any of the questions is “no,” you’ve lost the reader immediately. Here, it seems premature.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

The Point

APRIL 6, 2016

(HS) In some ways, the appeal of ABM is that marketers now have the ability to target individual companies, and decision-makers, through more than just the inbox – for example, through display advertising. But that doesn’t make email any less of a critical element in a successful ABM initiative.

Account Based Marketing 100

Account Based Marketing Analytics B2B Mobile Advertising 100