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Top 5 Programmatic Advertising Platforms for 2020 and Beyond

Martech Advisor

The programmatic display ad spend in the U.S. The platform enables advertisers to run display, in-app, video, and native advertising campaigns across desktop and mobile devices. You can run desktop video, mobile video, connected TV, display, native, and digital out-of-home (DOOH) ads through the platform.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Transactional: frequency, recency, contents, and value of purchase. OptinMonster is the best lead generation software and can easily display specific optin marketing campaigns to specific segments. OptinMonster has dozens of templates that you can customize based on the needs of each segment.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

OptinMonster’s page level targeting module allows you to display unique optin offers based on the visitor’s location and interaction on your website. Bonobos give their subscribers a chance to update their frequency preferences when they click “unsubscribe” in an email. Opt-in Frequency. ActiveCampaign.

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The Social Media Content Calendar Template Every Marketer Needs [Free Template]

Hubspot

To make social media content easier for companies to plan and schedule across the accounts they manage, we created a social media content calendar template. Detailed instructions for doing this exist in the cover sheet of the template. How to Use the Social Media Calendar Template to Plan Your Content Schedule.

Template 101
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The Anatomy of an Optimized Blog Subscriber Email

Hubspot

4) Responsive Template. That''s where responsive email templates come in handy. A responsive template will automatically adjust to suit your email recipients'' individual situations -- whether they''re using Gmail on a desktop, an Android smartphone, an iPad, or any other combination of software. But again, keep it brief!