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How to Create a Winning Email Marketing Strategy

Optinmonster

PortraitFlip uses an interactive coupon wheel to attract attention and overcome objections to purchasing. Exit-intent is just one of many display rules you can use to precisely set the timing and triggers of your marketing campaigns. Check to see if your email marketing platform has mobile-responsive templates or settings.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. Optimize your website to make it easier for visitors to purchase.

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Maximise your ROI: The Ultimate Guide to B2B Email Marketing

Vision6

Increased brand awareness: Consistent and valuable email campaigns can help establish your brand as a thought leader in your industry, and keep your business top of mind when potential customers are ready to make a purchase. They can be sent after purchase or interaction with the company, including a survey or a request for feedback.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases. AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more. Get Power of AI 6.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

The purpose of lead segmentation is to make groups of leads with similar purchase behavior. With a more personalized customer experience, they can more easily picture themselves buying your product, and are thus more likely to purchase. Behavioral: past purchases, product consumption, usage patterns. Types of Lead Segmentation.

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How to Create an Email Marketing Funnel for Maximum Conversions

Optinmonster

Sometimes there is a final stage called Retention , where the buyer stays engaged with your brand after their initial purchase and is more likely to buy again. There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Email segmentation can drastically improve the effectiveness of your email marketing campaigns.