Buzz Marketing for Technology

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Both have inherent limitations. In both cases, the information rendered is faulty.

Business 100
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. The thick of the 2012 holiday season is here.