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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295
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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165
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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156
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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Keep in mind, Google Ads allows you to access both Google Search and Display ads.

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Search is Evolving, So Should Your Approach to SEO Content

KoMarketing Associates

Increased Google features like snippets, new ad placement, voice search, etc. If it’s search traffic, you need to understand the search results, the type of content being shown, and the quality of the content that is ranking. Please share your thoughts in the comments below, or reach out to me directly via Twitter !

SEO 121
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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Plug the keyword you plan to focus on into the search box and display the results. Outline the Content. before promoting.

SEO 141
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Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well. Step 3: Focus on Structure.

Google 120