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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

Compare that with the 23% of adult internet users who use Twitter. To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer. 15 Hidden Instagram Hacks & Features. 1) Get notifications when your favorite people post. Just follow those same steps.

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Want to maximize your blog traffic? Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. There are literally hundreds of features (some are exclusive) that can help you maximize your blog traffic. 4. 

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. One heating and air conditioning company had their best year ever simply by monitoring tweets about broken home systems and offering their prompt help. 2) Customer service is a popular use of Twitter by many companies and other organizations. He felt he knew me through my Twitter posts.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. For image uploads to a Company Page, the image is displayed in 403 px by 403 px. Twitter Best Practices. 15) Include Twitter Handles.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. Basic Blog Features. Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!). Commenting.

A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns

Hubspot

Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. Steps to Set Up a Twitter Ads Campaign. How do I choose?

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. The short version: this was a hard decision for them, but to build a predictable, dependable platform they ultimately had to forgo this feature.

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Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. The beauty about Buffer is that it can be used across multiple brands and social networks, so it is the easiest way to manage the posting of your messages across Facebook, Twitter and LinkedIn. nice way to increase your Facebook branding – and website traffic! Facebook

How to Use the New Twitter Archive to Analyze Your Marketing Tweets

Hubspot

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) What You'll Get From Your Twitter Archive. How to Access Your Twitter Archive.

The State of Digital Media, in 5 Charts

Contently

Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. As you can see in the interactive chart above, the five companies make up the bulk of display ad revenue. Media facebook Featured Google Snapchat‘Tis the season of reports in the digital content industry. Luckily, you have us.

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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. want to promote my account!

OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising

Contently

While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. ROI Social buzzfeed Featured socialas it is in the U.S.”

The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.” Image credit: Buddy Media.

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#Shoporg13 Brands with the Most Social Fan Photos (Infographic)

ReadyPulse

With over 500 million photos uploaded daily to Facebook, Instagram, and Twitter we want to encourage you to find what is out there! The brands featured have the most Facebook, Twitter, and Instagram fan photos from August 25 – September 25, 2013. 2. Results are increases in conversions, social engagement and web traffic. It’s probably a lot more than you think!

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The State of Digital Media, in 5 Charts

Contently

Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. As you can see in the interactive chart above, the five companies make up the bulk of display ad revenue. Media facebook Featured Google Snapchat‘Tis the season of reports in the digital content industry. Luckily, you have us.

API 28

You must live tweet live events

Biznology

If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. Spend some time sharing how Twitter is different than Vine is different than Facebook is different than Instagram is way different than Google+, a platform that makes it hard to ever even cross-post to it. Every single time.

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. From my experience, traffic from LI also provides the lowest bounce rate as well as highest number of page views per visit. website traffic

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Then Twitter.

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5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. It helps that these data are presented in a clear visual hierarchy featuring eye-catching icons and big, round numbers. Speculate away!

How Does Content Marketing Help with SEO?

Webbiquity

There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? We all know that your business’s  keywords need to be featured  in a number of places on your website in order to have a better chance ranking for them.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. WordPress has some wonderful features that help you manage multiple authors, allow them to add draft posts with their own login. Traffic on the website started creeeping up slowly.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. inches of snow to melt. Enjoy! Reevaluate Your Social Media Goals.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. 3. StumbleUpon’s paid program delivers traffic directly to your site, they never even click. Facebook Ads.

The Top 10 Free Content Analytics Tools

Contently

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. As Contently’s social media editor, I’m often monitoring the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. Bit.ly.

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. Advertising on Twitter. Twitter Cards allow you to go beyond 140 characters by adding engaging media experiences to your Tweets.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. Instagram is a social media platform unlike any other. Microsoft. Oracle.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well. ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” Not

15 B2B case studies show how content marketing drives ROI

Biznology

The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. Who is succeeding and why? million. million.

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

Junta 42

Rants and raves include a video on why businesses may be walking away from the Twitter negotiation table, and the launch of Facebook’s new Marketplace; then we wrap up with an example of the week from Pressed Juicery. grass-root success, it’s also a shining example of how companies can build an online audience, then use it to drive actual foot traffic to its physical stores.

9 Social Media Hacks Every Small Business Can Benefit From

Vertical Response

If you want to increase sales, brand awareness , and website traffic, you’ll have to up your social marketing game by going a bit further. Drive more traffic to your brand’s website and blog. The ads can display an image and also provide pricing, colors, and sizes. Hacks to use social media marketing to increase website traffic. Turn to Facebook ads.

Is The Corporate Website Dead?

B2B Marketing Insider

And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. There is some convincing research to support this: According to Webtrends , nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23%. Coke is not a B2B Marketer.

Which Social Network Should You Advertise On?

Hubspot

MarketShare used LinkedIn display ads to drive traffic to their site by targeting an audience of marketing professionals they were looking for. You can view the MarketShare case study here. 2) Twitter. The Good: Twitter allows you to target people based on their current interests. People using Google+ are usually more tech-driven than those on Facebook or Twitter.

Social Media Minute: Big-A List of Twitter Slang and Definitions

B2B Ideas @ Work

Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. reply: The @reply is a Twitter update (a tweet) that is directed to another user in reply to their update. This chat abbreviation is frequently seen on Twitter.

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

It is not difficult to drive traffic to your site but what’s the point if visitors don’t stay around and read your blog post, sign up to your email list or buy your product or service? We’re all familiar with the following saying: “Traffic is Vanity, Conversion is Sanity!” One key feature is that it works out when your followers are online.  Summary.

A Shortish History of Online Video

Vidyard

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020. Vine, launched by Twitter in 2013, quickly became a widely popular video-only social network. Television changed that.

17 of the Best WordPress Plugins for Marketers

Hubspot

Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs. 2) Just Writing. 40,296. That's the number of plugins on WordPress. Trust us, they will.