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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google. Google will also automatically find placements for your ad.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. Traditional SERP Features. Keep URL concise.

SERP 120
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What marketers need to know about YouTube Creator Studio

Sprout Social

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

Youtube 113
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SEO Roundup: January 20, 2022

Brightedge

Google released new Search Console features that will help site owners prepare for its February update. And features added to Bing’s IndexNow protocol may signal significant changes in the way search engines index content. The module shows three results and extends to display ten, with the order determined by organic rankings.

SEO 59
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SEO Bright Now: January 20, 2022

Brightedge

Google released new Search Console features that will help site owners prepare for its February update. And features added to Bing’s IndexNow protocol may signal significant changes in the way search engines index content. The module shows three results and extends to display ten, with the order determined by organic rankings.

SEO 52
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Setting the Path for B2B Personalisation in Programmatic Advertising

Modern B2B

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. Therefore, this article focuses on Google DV360, a platform we use for planning, buying and managing display and video campaigns. For this, programmatic platforms can be highly beneficial.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. SMX East 2017, Day 1.