How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Why Should You Care About Featured Snippets? How Do You Rank in the Featured Snippet Section?
Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
JULY 30, 2011
The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google assigns and displays a custom/unique toll free phone number (a unique Google forwarding number that is dynamically generated for each ad group) in your ads on both mobile and desktop devices. Appointment setting and lead generation.
Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
JULY 30, 2011
The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. FYI, ads appear on all sites that are part of the Google Display Network. Call Metrics (or can be called Call Tracking). Get it? 2.
Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
MAY 7, 2014
Use a dedicated number for your PPC efforts to capture orders from customers who prefer to speak to a representative before purchasing. With Enhanced Campaigns, you can measure phone call orders and other important call reporting metrics. Incorporating review extensions displays a quote beneath your ad from your positive review, award or accolade. Two things need to be done in order for this to happen. Your Google + page needs to be linked to your website, and the domain in ad display URL needs to match the website URL added to your Google+ page.
How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
DECEMBER 3, 2014
You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Usually they''ll do OK with the title, URL, and description, but they often have trouble picking the right image. Step 1: Copy this tag: Step 2: Replace the example image URL, highlighted in red, with your selected image''s URL.
Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
JUNE 4, 2014
The cool thing about this new design is that it strikes a nice balance between uniform, one-feature-fits-all profile pages that most other social networks employ and a completely personalized experience for each brand. Then, it''s up to the admin for those Pages to display that company-specific content in whatever order they like. What the New Design Looks Like. Social Media
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
In order to accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions. These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. Feature: WordPress Web Design, Magento Development, PHP Development, etc. link].
The Ultimate Cheat Sheet for Creating Social Media Buttons
DECEMBER 7, 2011
How to Implement It: Visit https://twitter.com/about/resources/followbutton to customize your button's featured account (i.e. the account you want people to follow), its button color, language, and whether you want the button to feature your business' Twitter follower count. Then grab the HTML code and place it on your website where you want the widget to display. Tweet This!).
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
JUNE 21, 2016
In order to be CAN-SPAM compliant, it's important your email messages follow these rules, which are available on the FTC's website. A few highlights: You need to include your valid physical postal address in every email you send out. Email clients like the iPhone Mail app, Gmail, and Outlook will display the first few lines of text from the body of your email alongside the subject line.
How to Use Excel to Run a Blog Content Analysis
JULY 15, 2015
At the very least, this will normally include views, the URL, author, and publish date. In order to pull in your blog post leads, you'll need to run an Attribution Report based on Referrer and Last Interaction. In the screenshots above, you'll notice that the URLs look different -- one starts with [link] and the other starts with the rest of the URL string. It's easy.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
At the end of the day, you need harmony between your various social media accounts in order to truly reap the benefits of social as a marketing channel. I''m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ''The Big 3'' Social Media Networks. Facebook Best Practices. and 3 p.m.
How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
APRIL 14, 2016
To help emphasize the importance of what it is you're saying, the overall design of Medium is minimalistic, featuring lots of white space and limited formatting options. While it's true that anyone can view Medium content (regardless of whether or not they have a Medium account), in order to publish and interact with folks on the platform, you need to have an account and be logged in.
A Beginner's Guide to Retargeting Campaigns
NOVEMBER 20, 2014
We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements.
8 ValueTrack Parameters For Better AdWords Campaign Data
JUNE 5, 2014
ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. the Display Network). Why is it important? network}. Why is it important?
9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
JULY 24, 2014
navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Titles, the most important SEO feature of any given page, should contain your navigational keywords (without feeling unnatural). Even though my slogan is “I’m kind of a big deal,” I know that my brand name should be featured on my page title.
19 Reasons to Use Google Analytics for Your Business
MARCH 16, 2011
In order for this feature to work, your site will need to include the search variable in the search results URL. 4. The data includes the number of clicks, displays, itemized costs, conversion rates and whether the ad led to a sale, or another predetermined goal. It also displays where they went next, and how they decided to navigate your site before they left.
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link] Do so by going here and clicking "customize your public profile URL" down on the right-hand side. 2. Are you using it to its fullest potential?
How to Breathe New Life Into Your Google Search Results With Rich Snippets
APRIL 15, 2013
Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. So you can use a bit of code to say, "Okay, here''s my event, and here''s all the information that Google needs to know about it to display a fancy listing.". Google rich snippets. Calories.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. So shorten your meta description to properly display on LinkedIn. Select Facebook, LinkedIn, and Twitter. Click to tweet! ).
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Features. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. The ability to track external pages is another nice feature.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. There are literally hundreds of features (some are exclusive) that can help you maximize your blog traffic. 4. Redirects prevent broken links when a URL or Permalink is changed. Want to maximize your blog traffic? Sure you do. Yoast WordPress SEO.
35 Tech Terms Translated Into Plain English
JULY 17, 2014
permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. It''s displayed on the top of a web browser inside an "address" bar.
Avoid These Mistakes to Pass Google’s Mobile Friendly Test
APRIL 9, 2015
How to Write an In-Depth Post in Less Than Two Hours
OCTOBER 13, 2014
One great timesaving feature of Google Drive is that I can do nearly anything I want to do with a few swift keyboard shortcuts. In order to create that hyperlinked text, I copied the URL of a bookmark (command + c), highlighted the section (shift + alt/option + left arrow), opened the hyperlink menu (command + k), and pasted the URL (command + v). Schedule Overview.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
Another great feature of Google Webmaster Tools is its breakdown of errors in its Diagnostics section. This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. and a Google bot! 1) Webmaster Tools.
Don't Make Them Wait: How to Reduce Page Weight on Your Website
AUGUST 21, 2015
This means that in order to maintain a healthy page rank, your business needs to be focused on delivering a fast, optimized website experience across all devices. This July, Yottaa tested the browser performance of 25 URLs from different websites on the HubSpot COS using cable internet connections (in a Chrome browser) and 3G/4G iPhone connections. Makes sense, right? Jpegmini.com.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.
Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign
MAY 23, 2012
You can promote URLs (on or off Facebook), pages, applications, events, places or domains. For example, you might want to drive users off of Facebook to an external URL. For Facebook ads, you'll usually need to write some short copy and confirm your URL. An ad preview will display on the right hand side so you can see how the ad will look once it's live.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
For example, if you know that for every outdoor chair you sell you get $50 in profit, and you start to notice that for the keyword “patio furniture” you get one sale for every 50 people who click your ad, then you should keep your max CPC below $1 in order to remain profitable. Display Network: This will show your ads on the other websites that are affiliated with Google.
The 5-point plan: how to increase marketing ROI from call conversions
SEPTEMBER 22, 2014
Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. Higher order value. Two way to ensure customers spend bigger are: URL callbacks allow you to send data about the caller to an online system at the start or end of the call in real time.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 29) Dynamic Content. A way to display different messaging on your website based on the information you already know about the visitor. The information encoded may be text, URL, or other data. 90) URL. 10) Buyer Persona. for $1.65
The Most Important Changes to Google AdWords in 2013
DECEMBER 27, 2013
The surprise transition to Enhanced Campaigns, an update designed to make mobile advertising simpler to implement, was the number-one change on every marketer’s mind, thanks not only to the impact of the new features, but the sheer scale -- Enhanced Campaigns affects everyone with an AdWords account. right? What changed? Smarter Ads. New Bidding Options. people who abandoned a cart).
Infinite Scrolling: What to Consider Before Implementing It on Your Site
JANUARY 8, 2015
While the last few years have been all about creating different types of content, we''ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. Infinite scrolling is another way of displaying information for readers on your website. One of these trends is infinite scrolling. SEO Design Daily
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Enter your URL here and on the results page, scroll down to the “Download times section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Does the order of the content reflect the importance you intended things to have? Design. 1. Check your site speed. Navigation.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
New applications launch every day, and existing applications continue to evolve and add new features. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. On the web today, things change fast. link] ). V. for $1.65
The Ultimate Guide to Marketing With Facebook's Social Plugins
JANUARY 5, 2012
In addition, if you're already planning on adding a Like Button to your content, you can create a combined button that displays the Like and Send Buttons next to each other on your web page. Marketing Uses: At first glance, Facebook's Comments Box sounds a lot like the comments feature on your blog, right? Facebook's social what? Let's clear up the confusion straight away. Like Box.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos. Twitter’s simplicity and accessibility are it strongest features. About 40% of messages on Twitter include a URL. The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Now, thanks to the Internet, we know this is not true.
How to Build a Perfect B2B Product Page
SEPTEMBER 9, 2013
That''s a tall order for any one page to address, but here are a collection of components that will help you get there. 2) Develop your product positioning. There are two main types of product positioning: feature-based or benefit-based. Feature-based positioning tells you exactly what the product does; benefit-based positioning focuses on what the product makes possible.
Battle of the Brands: Which Famous Rival Company Has Better Marketing?
MARCH 2, 2015
Run your website''s URL through our free Marketing Grader tool.). OfficialJakeD Well, congrats are in order! — BMW (@bmw). Whereas the homepage of the super-modern Pepsi site features these cool cards for displaying videos, photos, and other content, the Coke website is pretty old-school. Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. Great.
9 B2B Social Media Marketing Tips for Social Media Managers
FEBRUARY 12, 2015
Buyers trust third-party sources…so getting posts featured on news sites lends credibility to the company’s content/post,” Kemp explains. However, you don’t always have to be actively involved in a project with your partners in order to show your appreciation on social media. Here are the best practices for using social media marketing to drive B2B sales. Sign up today.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
Our experts, in alphabetical order: Alan Bleiweiss ( AlanBleiweiss.com ) is a noteworthy SEO consultant who’s spoken at various industry conferences and is a well-respected professional in the industry. Picture this page title displaying in search results for the keyword term ‘Winter Boots’: “Ultra Soft Winter Boots You’ll Love to Wear this Season – Store.com.” Non-SEO Focus.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
New applications launch every day and existing applications continue to evolve and add new features. Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. On the web today, things change fast. Internet websites.
4 Simple Steps to Get Ramped Up With Mobile Marketing
JANUARY 13, 2012
In order to understand how to properly create a mobile website, visit some on your own cell phone. Most likely, your web hosting service will be able to build a browser redirect feature into your website.) Through this feature, a line of code is placed on your website’s homepage to determine the size of a visitor's browser screen. Create a Mobile Display Ad.