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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Why Should You Care About Featured Snippets? How Do You Rank in the Featured Snippet Section?

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. FYI: Click Images to Enlarge! Get it?

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. FYI, ads appear on all sites that are part of the Google Display Network. Here’s a couple to consider (promise to explain easily!)

How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. We all know that your business’s keywords need to be featured in a number of places on your website in order to have a better chance ranking for them. Guest post by Sam Allcock.

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12 Tips for Writing Clickable Search Ad Copy

Hubspot

From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. Display URL : This is the URL that you'd like the ad to link to. It's always a great idea to click and make sure the URL is live and working properly. Display URL : 35 characters shown (255 characters total). Join today!".

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

Hubspot

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Usually they''ll do OK with the title, URL, and description, but they often have trouble picking the right image. Step 1: Copy this tag: Step 2: Replace the example image URL, highlighted in red, with your selected image''s URL.

Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone

Hubspot

The cool thing about this new design is that it strikes a nice balance between uniform, one-feature-fits-all profile pages that most other social networks employ and a completely personalized experience for each brand. Then, it''s up to the admin for those Pages to display that company-specific content in whatever order they like. What the New Design Looks Like. Social Media

The Top 10 Free Content Analytics Tools

Contently

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. As Contently’s social media editor, I’m often monitoring the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. Bit.ly. Bit.ly

The Ultimate Cheat Sheet for Creating Social Media Buttons

Hubspot

How to Implement It: Visit https://twitter.com/about/resources/followbutton to customize your button's featured account (i.e. the account you want people to follow), its button color, language, and whether you want the button to feature your business' Twitter follower count. Then grab the HTML code and place it on your website where you want the widget to display. Tweet This!).

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. Besides engaging with customers who start a conversation first, lots of bots can also be set up to regularly send your customers information in order to keep your company top-of-mind and make sure that you stay in touch. 360-Degree Photo and Video. Chat Bots.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

At the end of the day, you need harmony between your various social media accounts in order to truly reap the benefits of social as a marketing channel. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. For image uploads to a Company Page, the image is displayed in 403 px by 403 px. Facebook Best Practices. and 3 p.m.

The 29 Best Web Analytics Tools

Webbiquity

Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why , in order to continually optimize strategies and tactics. Displays traffic from organic search, top pages viewed in the past week, top referral sites, and social media traffic. Pricing: free.

How to Use Excel to Run a Blog Content Analysis

Hubspot

At the very least, this will normally include views, the URL, author, and publish date. In order to pull in your blog post leads, you'll need to run an Attribution Report based on Referrer and Last Interaction. In the screenshots above, you'll notice that the URLs look different -- one starts with [link] and the other starts with the rest of the URL string. It's easy.

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. So you can use a bit of code to say, "Okay, here''s my event, and here''s all the information that Google needs to know about it to display a fancy listing.". Google rich snippets. Calories.

The 32 Best Twitter Marketing Tools

Webbiquity

Monitor conversations about your brand, a specific hashtag, keyword a URL using advanced search operators to narrow the results; maintain history; schedule alerts for selected events; and coordinate activities among team members. Manage TweetChat rooms using hashtags, with buffering, ability to block users, share favorite tweets from the conversation, re-order tweets, and publish chats.

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

In order to accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions. These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. Feature: WordPress Web Design, Magento Development, PHP Development, etc. link].

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A Beginner's Guide to Retargeting Campaigns

Hubspot

We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements.

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Titles, the most important SEO feature of any given page, should contain your navigational keywords (without feeling unnatural). Even though my slogan is “I’m kind of a big deal,” I know that my brand name should be featured on my page title.

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. the Display Network). Why is it important? network}. Why is it important?

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

To help emphasize the importance of what it is you're saying, the overall design of Medium is minimalistic, featuring lots of white space and limited formatting options. While it's true that anyone can view Medium content (regardless of whether or not they have a Medium account), in order to publish and interact with folks on the platform, you need to have an account and be logged in.

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link] Do so by going here and clicking "customize your public profile URL" down on the right-hand side. Are you using it to its fullest potential?

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Features. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. The ability to track external pages is another nice feature. bit.ly

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. In addition, text messaging is one of the most frequently used forms of communication today, and if your clients within your B2B target audiences are millennials or younger (as new college graduates come into the job market every year), you’d benefit from utilizing chat bots in order to start a conversation with them. AMP will only continue to become more common on websites, and is slowly branching out to include more features for e-commerce websites.

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. There are literally hundreds of features (some are exclusive) that can help you maximize your blog traffic. Redirects prevent broken links when a URL or Permalink is changed. Want to maximize your blog traffic? Sure you do. Yoast WordPress SEO.

19 Reasons to Use Google Analytics for Your Business

Sazbean

In order for this feature to work, your site will need to include the search variable in the search results URL. Funnel Visualization Although funnel visualization may sound complicated, it’s actually a pretty simple Analytics provision that lets you see when users are backing out of a process on your site, such as placing a product order or subscribing to a membership.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. So shorten your meta description to properly display on LinkedIn. Select Facebook, LinkedIn, and Twitter. Click to tweet! ).

35 Tech Terms Translated Into Plain English

Hubspot

A permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. It''s displayed on the top of a web browser inside an "address" bar.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Another great feature of Google Webmaster Tools is its breakdown of errors in its Diagnostics section. This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. and a Google bot! 1) Webmaster Tools.

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How to Write an In-Depth Post in Less Than Two Hours

Hubspot

One great timesaving feature of Google Drive is that I can do nearly anything I want to do with a few swift keyboard shortcuts. In order to create that hyperlinked text, I copied the URL of a bookmark (command + c), highlighted the section (shift + alt/option + left arrow), opened the hyperlink menu (command + k), and pasted the URL (command + v). Schedule Overview.

Avoid These Mistakes to Pass Google’s Mobile Friendly Test

KEO Marketing

Now that the pressure is on, businesses that are scrambling to prepare may be trying to figure out what they need to right now in order to avoid a disastrous impact on their search rankings. Basically, these are things you want to avoid or eliminate in order to ensure your site is mobile optimized. Fortunately, Google has offered some help. Blocked JavaScript, CSS and image files.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

In order to be CAN-SPAM compliant, it's important your email messages follow these rules, which are available on the FTC's website. Email clients like the iPhone Mail app, Gmail, and Outlook will display the first few lines of text from the body of your email alongside the subject line. And then, when someone actually opens your email, they don't actually click through.

Don't Make Them Wait: How to Reduce Page Weight on Your Website

Hubspot

This means that in order to maintain a healthy page rank, your business needs to be focused on delivering a fast, optimized website experience across all devices. This July, Yottaa tested the browser performance of 25 URLs from different websites on the HubSpot COS using cable internet connections (in a Chrome browser) and 3G/4G iPhone connections. Makes sense, right? Jpegmini.com.

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How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool. Research from Adobe shows nearly 8 in 10 digital device users would switch devices or stop viewing altogether if the content doesn’t display well on their device. In doing our own research , we've seen that testimonials featuring photos perform best, thanks to a study from ConversionXL.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

For example, if you know that for every outdoor chair you sell you get $50 in profit, and you start to notice that for the keyword “patio furniture” you get one sale for every 50 people who click your ad, then you should keep your max CPC below $1 in order to remain profitable. Display Network: This will show your ads on the other websites that are affiliated with Google.

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Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Hubspot

You can promote URLs (on or off Facebook), pages, applications, events, places or domains. For example, you might want to drive users off of Facebook to an external URL. For Facebook ads, you'll usually need to write some short copy and confirm your URL. An ad preview will display on the right hand side so you can see how the ad will look once it's live.

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57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Does the order of the content reflect the importance you intended things to have? Design. Check your site speed. Navigation. Content.