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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Why Should You Care About Featured Snippets? How Do You Rank in the Featured Snippet Section?

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Google assigns and displays a custom/unique toll free phone number (a unique Google forwarding number that is dynamically generated for each ad group) in your ads on both mobile and desktop devices. Appointment setting and lead generation.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.  It’s my job to stay abreast of these new features and recommend to clients where appropriate. FYI, ads appear on all sites that are part of the Google Display Network.  Call Metrics (or can be called Call Tracking). Get it? 2.

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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Plus, ETAs pack in a few other exciting features as well. Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that. There are two optional path fields available to extend the display URL by up to 15 characters each.

How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. We all know that your business’s  keywords need to be featured  in a number of places on your website in order to have a better chance ranking for them. Guest post by Sam Allcock.

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The Top 10 Free Content Analytics Tools

Contently

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. As Contently’s social media editor, I’m often monitoring the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. Bit.ly. Piwik.

Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone

Hubspot

The cool thing about this new design is that it strikes a nice balance between uniform, one-feature-fits-all profile pages that most other social networks employ and a completely personalized experience for each brand. Then, it''s up to the admin for those Pages to display that company-specific content in whatever order they like. What the New Design Looks Like. Social Media

The Ultimate Cheat Sheet for Creating Social Media Buttons

Hubspot

How to Implement It: Visit https://twitter.com/about/resources/followbutton to customize your button's featured account (i.e. the account you want people to follow), its button color, language, and whether you want the button to feature your business' Twitter follower count. Then grab the HTML code and place it on your website where you want the widget to display. Tweet This!).

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. the Display Network). Why is it important? network}. Why is it important?

How to Use Excel to Run a Blog Content Analysis

Hubspot

At the very least, this will normally include views, the URL, author, and publish date. In order to pull in your blog post leads, you'll need to run an Attribution Report based on Referrer and Last Interaction. In the screenshots above, you'll notice that the URLs look different -- one starts with [link] and the other starts with the rest of the URL string. It's easy.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

At the end of the day, you need harmony between your various social media accounts in order to truly reap the benefits of social as a marketing channel. I''m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ''The Big 3'' Social Media Networks. Facebook Best Practices. and 3 p.m.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

In order to accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions. These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. Feature: WordPress Web Design, Magento Development, PHP Development, etc. link].

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How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. So you can use a bit of code to say, "Okay, here''s my event, and here''s all the information that Google needs to know about it to display a fancy listing.". Google rich snippets. Calories.

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

To help emphasize the importance of what it is you're saying, the overall design of Medium is minimalistic, featuring lots of white space and limited formatting options. While it's true that anyone can view Medium content (regardless of whether or not they have a Medium account), in order to publish and interact with folks on the platform, you need to have an account and be logged in.

A Beginner's Guide to Retargeting Campaigns

Hubspot

We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements.

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Titles, the most important SEO feature of any given page, should contain your navigational keywords (without feeling unnatural). Even though my slogan is “I’m kind of a big deal,” I know that my brand name should be featured on my page title.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Features. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. The ability to track external pages is another nice feature.

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link] Do so by going here and clicking "customize your public profile URL" down on the right-hand side. 2. Are you using it to its fullest potential?

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. There are literally hundreds of features (some are exclusive) that can help you maximize your blog traffic. 4.  Redirects prevent broken links when a URL or Permalink is changed. Want to maximize your blog traffic? Sure you do. Yoast WordPress SEO.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. So shorten your meta description to properly display on LinkedIn. Select Facebook, LinkedIn, and Twitter. Click to tweet! ).

19 Reasons to Use Google Analytics for Your Business

Sazbean

In order for this feature to work, your site will need to include the search variable in the search results URL. 4. The data includes the number of clicks, displays, itemized costs, conversion rates and whether the ad led to a sale, or another predetermined goal. It also displays where they went next, and how they decided to navigate your site before they left.

35 Tech Terms Translated Into Plain English

Hubspot

permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. It''s displayed on the top of a web browser inside an "address" bar.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

In order to be CAN-SPAM compliant, it's important your email messages follow these rules, which are available on the FTC's website. A few highlights: You need to include your valid physical postal address in every email you send out. Email clients like the iPhone Mail app, Gmail, and Outlook will display the first few lines of text from the body of your email alongside the subject line.

How to Write an In-Depth Post in Less Than Two Hours

Hubspot

One great timesaving feature of Google Drive is that I can do nearly anything I want to do with a few swift keyboard shortcuts. In order to create that hyperlinked text, I copied the URL of a bookmark (command + c), highlighted the section (shift + alt/option + left arrow), opened the hyperlink menu (command + k), and pasted the URL (command + v). Schedule Overview.

Avoid These Mistakes to Pass Google’s Mobile Friendly Test

KEO Marketing

Now that the pressure is on, businesses that are scrambling to prepare may be trying to figure out what they need to right now in order to avoid a disastrous impact on their search rankings. Basically, these are things you want to avoid or eliminate in order to ensure your site is mobile optimized. Fortunately, Google has offered some help. Blocked JavaScript, CSS and image files.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Another great feature of Google Webmaster Tools is its breakdown of errors in its Diagnostics section. This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. and a Google bot! 1) Webmaster Tools.

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Don't Make Them Wait: How to Reduce Page Weight on Your Website

Hubspot

This means that in order to maintain a healthy page rank, your business needs to be focused on delivering a fast, optimized website experience across all devices. This July, Yottaa tested the browser performance of 25 URLs from different websites on the HubSpot COS using cable internet connections (in a Chrome browser) and 3G/4G iPhone connections. Makes sense, right? Jpegmini.com.

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How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool. Research from Adobe shows nearly 8 in 10 digital device users would switch devices or stop viewing altogether if the content doesn’t display well on their device. In doing our own research , we've seen that testimonials featuring photos perform best, thanks to a study from ConversionXL.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

For example, if you know that for every outdoor chair you sell you get $50 in profit, and you start to notice that for the keyword “patio furniture” you get one sale for every 50 people who click your ad, then you should keep your max CPC below $1 in order to remain profitable. Display Network: This will show your ads on the other websites that are affiliated with Google.

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Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Hubspot

You can promote URLs (on or off Facebook), pages, applications, events, places or domains. For example, you might want to drive users off of Facebook to an external URL. For Facebook ads, you'll usually need to write some short copy and confirm your URL. An ad preview will display on the right hand side so you can see how the ad will look once it's live.

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57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Does the order of the content reflect the importance you intended things to have? Design. 1. Check your site speed. Navigation.

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The Most Important Changes to Google AdWords in 2013

Hubspot

The surprise transition to Enhanced Campaigns, an update designed to make mobile advertising simpler to implement, was the number-one change on every marketer’s mind, thanks not only to the impact of the new features, but the sheer scale -- Enhanced Campaigns affects everyone with an AdWords account. right? What changed? Smarter Ads. New Bidding Options. people who abandoned a cart).

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 29) Dynamic Content. A way to display different messaging on your website based on the information you already know about the visitor. The information encoded may be text, URL, or other data. 90) URL. 10) Buyer Persona. for $1.65

Infinite Scrolling: What to Consider Before Implementing It on Your Site

Hubspot

While the last few years have been all about creating different types of content, we''ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. Infinite scrolling is another way of displaying information for readers on your website. One of these trends is infinite scrolling. SEO Design Daily

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The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. Higher order value. Two way to ensure customers spend bigger are: URL callbacks allow you to send data about the caller to an online system at the start or end of the call in real time.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

New applications launch every day, and existing applications continue to evolve and add new features. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. On the web today, things change fast. link] ). V. for $1.65

How Twitter Amplifies a Customer Attack

Paul Gillin

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos. Twitter’s simplicity and accessibility are it strongest features. About 40% of messages on Twitter include a URL. The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Now, thanks to the Internet, we know this is not true.

The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

In addition, if you're already planning on adding a Like Button to your content, you can create a combined button that displays the Like and Send Buttons next to each other on your web page. Marketing Uses: At first glance, Facebook's Comments Box sounds a lot like the comments feature on your blog, right? Facebook's social what? Let's clear up the confusion straight away. Like Box.

How to Build a Perfect B2B Product Page

Hubspot

That''s a tall order for any one page to address, but here are a collection of components that will help you get there. 2) Develop your product positioning. There are two main types of product positioning: feature-based or benefit-based. Feature-based positioning tells you exactly what the product does; benefit-based positioning focuses on what the product makes possible.