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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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12 Online Marketing Analytics Tools for Growing Businesses

Digilant

These tools may include following features or capabilities: Data from all channels in the marketing mix. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. Marketo Engage. What do these online marketing analytics tools provide?

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12 Online Digital Marketing Analytics Tools for Growing Businesses

Digilant

These tools may include following features or capabilities: Data from all channels in the marketing mix. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. Marketo Engage. What do these online marketing analytics tools provide?

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time. Key Features: Reduce cart abandonment : Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology. Key Features: Real-time event tracking.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

Until Identity Management is adopted so that the one “Kevin Akeroyd” profile exists across my many offline, digital, social, mobile channels, devices, and media, we’re still talking about a mythical creature not a real one. Mobile Analytics from Mix Panel or Localytics. Real-time content/offer management. We’ve got “Big Data”.

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How to use an Event App to Capture Leads and Get Some Attendee Love

Adobe Experience Cloud Blog

So, until cloning yourself becomes a viable option, a mobile app for your event might be the perfect solution. Here are some features your event app should include: Basic event information. Mobile apps are more powerful when they are personal. An excellent event app can be a Swiss army knife in the pocket of your attendees.