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Trending Sources

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Why Should You Care About Featured Snippets? How Do You Rank in the Featured Snippet Section?

How to Build the Best Google AdWords Campaign

Hubspot

The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Then on the third line you can capitalize on a feature. Add Your Display URL. It’s important to notice the difference between the URLs you’ll use in your ad. The display URL is the one you want people to remember.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

This data will allow you to determine which campaign and site a lead came from, the keyword they searched for, the device they were on, and so on. These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. campaign, device and keyword. So what’s the problem? Let’s dive in. 1) Set Up Proper Tracking.

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5 Ways to Maximize Google Webmaster Tools for Better SEO

Vertical Response

Let’s dive into five of the advanced Google Webmaster Tools features you should be using to improve your site’s SEO: 1. When someone does a specific and branded search (in our case below, VerticalResponse), Google displays groups of related results, typically popular pages, underneath the main search result. Search Your Keyword Ranking Data. Adjust Your Sitelinks.

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How to Find Opportunity in a Paid Search Strategy

Synecore

In AdWords, you create campaigns using keywords that are specific as possible, as broad keyword terms are not only the most expensive per click, they are also less likely to bring you highly targeted traffic. You can create campaigns either using a URL as a starting point, for which Google will suggest you ad group ideas and keywords, or you can conduct your own keyword research.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Your headline will automatically be displayed as the last job you’ve had, unless you do it manually. Schawbel also suggests that your profile include keywords that recruiters or any individual who uses LinkedIn as a talent search engine will be looking for. Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. 3. Reach One of the best features of having a LinkedIn Premium account is being able to use Advanced Filters in search.

Going Global: 22 Growth Hacks & Resources for International Expansion

Hubspot

Simply select the country you want to explore in the top right corner to get started. 6) Do your keyword research. Use Keyword Planner to figure out which keywords offer opportunities in your top markets. If you're a HubSpot user, you can also conduct keyword research using the Keywords App. 10) Display the right currency for each contact. Who comes first?

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. Videos rank high in search results for appropriate keywords.  If your headline is memorable and compelling, prospects will notice your helpful videos and engage with them. Determine message focus and tone: metrics, process, features, benefits.

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). They, too, will find the site using a navigational search, often with some hybrid informational keywords thrown in for good measure, like these: quicksprout neil patel. Your branded keywords are some of your most important. Though Google gets roughly 3.5

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What B2B’s Need to Know About The Adwords Live Stream

EMagine B2B Blog

And as expected, many of the glamorous features were catered to e-retailers particularly in the automotive and insurance industries. Google automatically rotates ads, adjusts keyword bids, and fights for impressions they believe are more likely to result in a conversion. dynamic search campaign simply requires a URL. Better CPA Bidding. Auto-sizing Image Ads. Finally!

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. the Display Network). keyword}. Why is it important? network}. creative}.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Features. The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” bit.ly URL links). Background.

20 Expert LinkedIn Guides

Webbiquity

Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”). ” New LinkedIn Company Page Features You Should Be Using by Oktopost. Want a Job?

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. WordPress has some wonderful features that help you manage multiple authors, allow them to add draft posts with their own login. But, fortunately, Facebook has a merge feature.

Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Facebook''s answered our two biggest gripes: You can now use keywords to search for old News Feed posts (not just people, Pages, Groups, events, and apps). Facebook''s latest update now lets you search for people, posts, photos, places, Pages, Groups, apps, and events using any keywords you''d like. According to TechCrunch , no -- there won''t be display or keyword ads at this time.

How to Measure the ROI of Brand Marketing With Attribution

bizible

More people are interested in what we do and more people know the name Bizible, so more people are typing in our URL and coming to our website directly. As we mentioned earlier, the more people know about Bizible, the more they type your URL into their Internet browser. In the middle of 2015, we introduced an advanced feature to our product that also increased our price point.

The Anatomy of an Optimized Blog Post [Infographic]

Hubspot

The Anatomy of an Optimized Blog Post. 1) URL Optimized for Search. Your blog post URL is one of the first things that search engines crawl on a page, so make sure to include keywords in it and make it reader-friendly before posting. Want more info on URL optimization? Then, be sure the rest of your article delivers on the headline. 3) Some Relevant Keywords.

The 14 Best Content Planning and Research Tools

Webbiquity

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Use this constantly to make sure that the keywords you are targeting are not losing steam. Enter any URL and find other websites that are similar. Siasat.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords. Selecting Keywords Based on Geography.

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The Ultimate 2015 SEO Redesign Checklist

Fathom

The universal version of Google Analytics was launched earlier this year (in April), is free and offers a few benefits over traditional code, including: connecting multiple devices, sessions and engagement data, collecting data from ANY digital device, enhanced Ecommerce features, custom dimensions and metrics, and more. typical URL format for XML sitemaps looks like this: [link].

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Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. An all-round plugin that makes it easy to manage title tags, keywords, meta data, links, canonicalization, social media markup, and a whole lot more. Redirects prevent broken links when a URL or Permalink is changed. Sure you do. SEOPressor.

9 Silly Pinterest Mistakes Only Rookies Make

Hubspot

Make sure y our description is concise and includes a few of your core keywords to properly set expectations and get pinners excited to interact with your company. Companies who have not yet switched their accounts to a Pinterest business page are definitely missing out on some key Pinterest features. Also, don''t stuff this area with keywords. More pins the better, right?

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Laurie Sullivan explores how online advertisers and search engine optimizers will adjust to a not-too-distant future “when the act of typing keywords into a search box to create a query becomes invisible? From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”

How to Use Excel to Run a Blog Content Analysis

Hubspot

At the very least, this will normally include views, the URL, author, and publish date. In the screenshots above, you'll notice that the URLs look different -- one starts with [link] and the other starts with the rest of the URL string. At this point, your URLs on both tabs should match. Step 3: Find out how many leads were generated by each URL. just in case.).

57 Little Things to Double Check Before Your Website Launch

Hubspot

Third, take some time to test and validate all of the different features on your website. Thank-you message or page displays after form is submitted. Pages have unique page titles (fewer than 70 characters, includes keywords). Pages have unique meta descriptions (fewer than 156 characters, includes keywords). Page URLs consistently reflect site information architecture.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. 2) Employ Photos Over Links. Facebook Best Practices. and 3 p.m. to 5 p.m.

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you're targeting. Each of these warnings can easily be fixed to help Google find the URLs.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website.

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The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link] Do so by going here and clicking "customize your public profile URL" down on the right-hand side. 2. Are you using it to its fullest potential?

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

In a nutshell, encrypted search renders the ability to track individual keywords impossible, effectively killing organic SEO. This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header.

22 Handy Slack Hacks Everyone Should Know

Hubspot

But that's just the thing: Slack is capable of so much that it's hard to uncover what features you really should be using. has:link - Narrows your search to messages that contain a specific URL. Code blocks: To display a section as inline fixed-width text, use single `backticks` around the selected area. Ever notice the witty messages and tips displayed when Slack is loading?

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. 29) Dynamic Content. A way to display different messaging on your website based on the information you already know about the visitor. 47) Keyword. 54) Long-Tail Keyword.

Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

Think a bit about the URL you’ll use for your Pinterest account. You can now use Pinterest’s new business analytics, DIY Promoted Pins, and other features. 2. You’ll have limited features until you verify your account. Boards can have display images. Your board images will display as 222 x 150 pixels when viewed as large thumbnails. Still holding out on Pinterest?

19 Reasons to Use Google Analytics for Your Business

Sazbean

In order for this feature to work, your site will need to include the search variable in the search results URL. 4. AdWords Integration If your company advertises through Google AdWords, Google Analytics will provide you with data according to keyword, group or campaign. It also displays where they went next, and how they decided to navigate your site before they left.

Answers to 5 common questions about SEO strategy

Biznology

And on the other hand, they constantly have to clean out duplicate content filters (figuratively speaking) featuring websites and brands with varying levels of authority and mediocre-to-poor user experiences. If you are looking for a list of elements to optimize for any given keyword on any given page, head over to Moz’s on-page grader. In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. Image via CrunchBase.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Don’t forget geographic keywords! Tweet Is your company website not doing its job — i.e. generating leads and sales?

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

If the site doesn’t have a visible search bar, you can use Google.  In a Google search bar, type in “site:” followed by the URL of the forum you are using, and then the keyword you want to search for—like your industry, product, or band name. For example, “site:quora.com digital marketing ” will display a list of pages on Quora that match the search “ digital marketing.”.

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. Two way to ensure customers spend bigger are: URL callbacks allow you to send data about the caller to an online system at the start or end of the call in real time. Conclusion.

Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Hubspot

You can promote URLs (on or off Facebook), pages, applications, events, places or domains. For example, you might want to drive users off of Facebook to an external URL. For Facebook ads, you'll usually need to write some short copy and confirm your URL. An ad preview will display on the right hand side so you can see how the ad will look once it's live.

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5 B2B Social Media Questions to Ask about LinkedIn Answers

Social Media B2B

Another component of their success is the mastery of the LinkedIn Answers feature. The Answers landing page displays new questions from your network. Note that you can subscribe (via RSS) to all the questions in a category, but you cannot do a similar thing based on keywords. 3. How Do I Ask a Question? The Answers landing page has a box to ask your question.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. dashboard lets users pick widgets to display selected information. That''s theme number three.

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

We saw Google come out with the Hummingbird update this year, which revamped the algorithm to improve upon conversational type queries, etc., so I think Google is taking note of the fact that things need to be operated in a way that thinks like a searcher – and searches don’t think in keywords. have 100% stopped focusing on keyword rankings. More seriously though….

SEO 47

Google Algorithm Update Makes Authorship WAY More Competitive

Hubspot

According to Search Engine Land, Cutts has confirmed that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. From the Moz Google SERP Feature Graph , it is clear this change went into effect sometime around mid-December and has been slowly declining ever since. To read more content like this, subscribe to the Inbound Insiders section.

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