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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Why Should You Care About Featured Snippets? How Do You Rank in the Featured Snippet Section?

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

To help you make the most out of the still very popular platform, we've put together a list of 17 of the lesser-known hacks, tips, and features YouTube has to offer. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About. by adding something very similar to Facebook's "Save for Later" feature (#2 in this blog post ). Mind-blowing stuff, people. I'll wait. Enjoy.

The 20 Best SEO Rank Tracker Tools

Webbiquity

But two of the most basic are website visits from organic search and target keyword rank. Most offer multiple pricing levels based on number of URLs and keywords tracked. Here are 20 of the top choices for monitoring keyword rankings across your website(s) and those of your top competitors. Special features: rank change alerts. Special features: Google only.

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized. Include keywords that match user intent. Feature titles that are 55 characters or less. Find Keywords That Populate Video Results.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 There are two types of TrueView ads: In-Display Ads. In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. You can include advanced URL tracking options. The end result?

How to Build the Best Google AdWords Campaign

Hubspot

The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Then on the third line you can capitalize on a feature. Add Your Display URL. It’s important to notice the difference between the URLs you’ll use in your ad. The display URL is the one you want people to remember.

12 Tips for Writing Clickable Search Ad Copy

Hubspot

A typical search ad contains a heading, a link, and a short description of the offer the company is making: Headline : This is an eye-catching title that describes your company or product and uses your chosen keywords. Display URL : This is the URL that you'd like the ad to link to. It's always a great idea to click and make sure the URL is live and working properly.

5 Ways to Maximize Google Webmaster Tools for Better SEO

Vertical Response

Let’s dive into five of the advanced Google Webmaster Tools features you should be using to improve your site’s SEO: 1. When someone does a specific and branded search (in our case below, VerticalResponse), Google displays groups of related results, typically popular pages, underneath the main search result. Search Your Keyword Ranking Data. Adjust Your Sitelinks.

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How to Find Opportunity in a Paid Search Strategy

Synecore

In AdWords, you create campaigns using keywords that are specific as possible, as broad keyword terms are not only the most expensive per click, they are also less likely to bring you highly targeted traffic. You can create campaigns either using a URL as a starting point, for which Google will suggest you ad group ideas and keywords, or you can conduct your own keyword research.

The Top 10 Free Content Analytics Tools

Contently

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Moz Keyword Explorer.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

This data will allow you to determine which campaign and site a lead came from, the keyword they searched for, the device they were on, and so on. These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. campaign, device and keyword. 4) Target Relevant Keywords. So what’s the problem? link].

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The 21 Best Content Curation Tools

Webbiquity

What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. And there’s another handy new feature called Highlights. Search by keyword, choose content, drag and drop, add commentary, and post. 10: The 17 Best Keyword Research Tools for SEO and SEM.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. Videos rank high in search results for appropriate keywords. Determine message focus and tone: metrics, process, features, benefits. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. Why Video. Summary.

The 32 Best Twitter Marketing Tools

Webbiquity

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. The tool generates detailed reports not just about individual tweets, but also search terms, keywords, and hashtags.” 1) TwitterCounter. Google Review Count: 436.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

Features. The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” URL links). site) is helpful.

Going Global: 22 Growth Hacks & Resources for International Expansion

Hubspot

6) Do your keyword research. Use Keyword Planner to figure out which keywords offer opportunities in your top markets. If you're a HubSpot user, you can also conduct keyword research using the Keywords App. 10) Display the right currency for each contact. Make sure to create localized URLs too. 18) Activate chat features in other languages.

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). They, too, will find the site using a navigational search, often with some hybrid informational keywords thrown in for good measure, like these: quicksprout neil patel. Your branded keywords are some of your most important. Though Google gets roughly 3.5

SERP 53

20 Expert LinkedIn Guides

Webbiquity

Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”). ” New LinkedIn Company Page Features You Should Be Using by Oktopost. Want a Job?

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. the Display Network). keyword}. Why is it important? network}. creative}.

The 29 Best Web Analytics Tools

Webbiquity

A premium account will also give you access to cool features like heatmaps, goal-setting, funnel/path analysis, campaign tracking, and conversions.” Profile individual users, track real-time activity, analyze segments and funnels, and automatically display personalized content based on notifications. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 4) Clicky.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Your headline will automatically be displayed as the last job you’ve had, unless you do it manually. Schawbel also suggests that your profile include keywords that recruiters or any individual who uses LinkedIn as a talent search engine will be looking for. Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. One of the best features of having a LinkedIn Premium account is being able to use Advanced Filters in search. or AOL.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. WordPress has some wonderful features that help you manage multiple authors, allow them to add draft posts with their own login. But, fortunately, Facebook has a merge feature.

What B2B’s Need to Know About The Adwords Live Stream

EMagine B2B Blog

And as expected, many of the glamorous features were catered to e-retailers particularly in the automotive and insurance industries. Google automatically rotates ads, adjusts keyword bids, and fights for impressions they believe are more likely to result in a conversion. A dynamic search campaign simply requires a URL. Better CPA Bidding. Auto-sizing Image Ads. Finally!

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The 26 Best WordPress Plugins

Webbiquity

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features. A discard feature that outright blocks the worst spam, saving you disk space and speeding up your site. 1) Publicize. Pricing: free.

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The Anatomy of an Optimized Blog Post [Infographic]

Hubspot

1) URL Optimized for Search. Your blog post URL is one of the first things that search engines crawl on a page, so make sure to include keywords in it and make it reader-friendly before posting. Want more info on URL optimization? 3) Some Relevant Keywords. 5) Properly Cited Featured Image. Congrats! But don''t click "publish" just yet! Click here.).

Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Facebook''s answered our two biggest gripes: You can now use keywords to search for old News Feed posts (not just people, Pages, Groups, events, and apps). Facebook''s latest update now lets you search for people, posts, photos, places, Pages, Groups, apps, and events using any keywords you''d like. According to TechCrunch , no -- there won''t be display or keyword ads at this time.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well. ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.”

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Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. An all-round plugin that makes it easy to manage title tags, keywords, meta data, links, canonicalization, social media markup, and a whole lot more. Redirects prevent broken links when a URL or Permalink is changed. Sure you do. SEOPressor.

How to Measure the ROI of Brand Marketing With Attribution

bizible

More people are interested in what we do and more people know the name Bizible, so more people are typing in our URL and coming to our website directly. As we mentioned earlier, the more people know about Bizible, the more they type your URL into their Internet browser. In the middle of 2015, we introduced an advanced feature to our product that also increased our price point.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords. Selecting Keywords Based on Geography.

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How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool. Research from Adobe shows nearly 8 in 10 digital device users would switch devices or stop viewing altogether if the content doesn’t display well on their device. In doing our own research , we've seen that testimonials featuring photos perform best, thanks to a study from ConversionXL.

The Ultimate 2015 SEO Redesign Checklist

Fathom

The universal version of Google Analytics was launched earlier this year (in April), is free and offers a few benefits over traditional code, including: connecting multiple devices, sessions and engagement data, collecting data from ANY digital device, enhanced Ecommerce features, custom dimensions and metrics, and more. A typical URL format for XML sitemaps looks like this: [link].

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9 Silly Pinterest Mistakes Only Rookies Make

Hubspot

Make sure y our description is concise and includes a few of your core keywords to properly set expectations and get pinners excited to interact with your company. Companies who have not yet switched their accounts to a Pinterest business page are definitely missing out on some key Pinterest features. Also, don''t stuff this area with keywords. 3) Using a Personal Page.

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The 14 Best Content Planning and Research Tools

Webbiquity

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. 1) Trello. 2) Podio.

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you're targeting. Each of these warnings can easily be fixed to help Google find the URLs.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. A shared video preview thumbnail is displayed at 156 px by 87 px.

57 Little Things to Double Check Before Your Website Launch

Hubspot

Third, take some time to test and validate all of the different features on your website. Thank-you message or page displays after form is submitted. Pages have unique page titles (fewer than 70 characters, includes keywords). Pages have unique meta descriptions (fewer than 156 characters, includes keywords). Page URLs consistently reflect site information architecture.