The Free Templates You Need for Visual Content Design
JUNE 19, 2015
Templates, my friends. templates. And what's great about these templates is they're all built for software you probably already have on your computer: PowerPoint. Click here to download our full collection of free content creation templates all at once. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ).
15 Google Doc Features You Didn't Know Existed (But Totally Should)
OCTOBER 20, 2015
Sure, you may have been using Google Docs for years and years, but it's likely that there are useful features that you're yet to uncover. There are a lot of sweet features Google Docs has to offer that aren't on many people's radar. Let's uncover some of those features. 15 Hidden Features of Google Docs. 1) Templates. Choose Get add-ons.
Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
FEBRUARY 25, 2015
Download our pre-sized Facebook cover photo template for free here to help you create and optimize your Facebook cover photo. You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Shortening and tracking features are available in the HubSpot software and in tools like bitly.
55 Free Templates to Make Visual Content Creation Quick & Painless
AUGUST 30, 2013
Templates, my friends. templates. And what''s great about these templates is they''re all for software you probably have loaded onto your computer already: PowerPoint. The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). Download The Marketer''s Crash Course in Visual Content Creation (+ Social Media Cover Photo Templates).
Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know
B2B Marketing Traction
APRIL 23, 2015
Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. There are usually speculations about algorithm changes, but rarely a firm statement form Google.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Creating a Google AdWords Campaign.
Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
APRIL 20, 2016
The key here is the focus on the consumer—for something to qualify as content marketing, it has to provide actual value. A lot of what people try to pass off as “content marketing” are just long display ads pasted into an article format. After we spammed Google with about 40 blog posts about the Royal Wedding (“Royal Engagement Wedding Cakes: 7 They Might Try!”),
One Big Reason Your Email Marketing Fails: It’s Not Responsive
B2B Marketing Traction
MAY 5, 2015
Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know. Mail Chimp is one of the newest email utilities with very easy-to-use templates. Contact New Incite today.
How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
APRIL 7, 2014
Well a few days ago I was lucky enough to be granted beta access (b oy did I feel special)! (If you missed the initial announcement or you just need to jog your memory, you can check out our initial post about the new feature here.). This may not seem like a huge deal now, since only certain beta users have access to this feature ( you can request your own access here ). Don''t worry.
17 Data Visualization Tools & Resources You Should Bookmark
JUNE 6, 2016
One of the best features of Statista is its easy to navigate interface and its automatic visualization features. You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. If you haven’t already discovered it, Google Trends will be your new favorite resource. It gives your readers context.
Case Study: Getting Results with Social Media Marketing
B2B Marketing Traction
OCTOBER 16, 2015
We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The announcement from Google that sites need to be responsive was done in February of 2015. But, fortunately, Facebook has a merge feature. This wasn’t the client’s fault.
6 Undeniable Reasons Why Your Website Should Be Responsive
JANUARY 3, 2014
There are two major methods for creating mobile websites: responsive design and mobile templates. Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website''s being displayed on. In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain.
An Introductory Guide to Mobile for B2B Marketers
DECEMBER 11, 2015
We’re sure you’re already using email as part of lead generation campaigns, but is your email template optimized for mobile? Today, more emails are opened on mobile than on desktop, and using the desktop template means a bad experience for your recipient. Furthermore, most mobile search ads have a click-to-call feature, which lets prospects connect to businesses instantly.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs. 2) Just Writing. Post-Just Writing. 3) Google XML Sitemaps. 40,296. 13) OptinMonster.
SEO, Meta Descriptions, Content, and Generating Leads
MAY 5, 2012
It’s no longer used by the top 3 – Google, Bing or Yahoo! Second, the Meta description can be used in Google’s ‘Extended Sitelinks’ – again, not always. However, just because the search engine will only display a certain number of characters, does not mean that you cannot include as many characters as you believe to be necessary. You’ll find this interesting.
You Need to Remove ‘Contact Us’ from Your Page
SEPTEMBER 28, 2016
Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. One campaign offered Call Tracking Software, the other promoted the Landing Page Builder Features. Are there templates? ");}); You Need to Remove ‘Contact Us’ from Your Page. Chances are it is not. An Experiment.
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
People now discover content in many places and a search on Google is just one of them. billion monthly searches , Google search results are still very important for your business. Google recently announced that it was going to start rewarding in-depth articles by giving them special placement on search results. It’s not a case of tricking Google. All But with 12.8
Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
OCTOBER 26, 2012
WordPress.com is very basic and can be limited in these aspects: There are hundreds of templates/themes available, but you can’t customize them (without “upgrading” for a cost, and even then, customization is limited). Blogger’s template design allows you to fully customize your blog theme/template, including the addition or removal of columns. Google Analytics!
Going Global: 22 Growth Hacks & Resources for International Expansion
SEPTEMBER 2, 2015
Doing some simple research in Google Trends will help you discover the top issues that people are talking about in your target countries. 10) Display the right currency for each contact. Encourage a faster purchase by customizing the currency you wish to display, depending on the country listed in their contact record. 18) Activate chat features in other languages.
The Ultimate List of The Best WordPress eCommerce Plugins
OCTOBER 10, 2012
” The plugins below provide various levels of functionality, customizability, price, popularity and other features. We’ve found that fixing a bug on one set of templates is then totally overridden and replaced by a set of new bug on update – for a developer that is pretty tiresome.” “This is a fully feature-rich plugin that is free of cost. “eShop (free) has most of the features that put it in direct competition with the top three plugins…Yet, it is completely free.” Welcart corresponds to various types of WordPress template.
5 Ways You Can Use Visual Content to Increase Conversion Rates
NOVEMBER 15, 2016
Since they’re so sharable , you can use them as social proof, and you can use them to quickly explain your product’s benefits and features. After all, Google didn’t acquire YouTube for fun. And remember, features are nice, but what they really need to know is how your product will improve their lives. I was ready to buy. My finger hovered over the “Add to Cart” button.
More New Systems Challenge the Marketing Automation Status Quo
Customer Experience Matrix
JANUARY 31, 2014
They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. Although this approach is popular, there are others.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. Image credit: Buddy Media. Check out this post.
7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
AUGUST 19, 2016
That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. In fact, no one was really asked to do anything -- the display itself was enough to make people stop, observe, and then voluntarily interact. Then, build an experience around it. 2) Google: “Building a Better Bay Area”.
The 14 Best Marketing Automation Tools
JULY 12, 2016
Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. There’s a reporting function, and facilities to create email templates.” Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800. Google Review Count: 34,500. Google Review Count: 31,200. Pricing: free.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report. To get this report, log in to Google Analytics and go to Content Optimization > Content Performance > Top Content. Plus, Google also uses load times as a ranking factor for search, so the faster your page loads, the more traffic it'll get in the first place.).
How to Craft a Standout Online Portfolio: 7 Tips & Tools
FEBRUARY 14, 2016
Rather a quality portfolio should display your best work relevant to what you’re trying to accomplish. Rather than build a website from scratch, Squarespace lets users easily create websites using any number of templates. Remember, a portfolio is a platform to display your creativity, not something to get too creative (read: cute) with. Tools of the trade: Google Calendar.
You can do some amazing things with Blogger
JULY 28, 2011
Because Blogger is a Google product, you can also easily integrate with other Google services such as: Google Analytics, Google Docs, AdSense, Picasa and more. into your blog, and Google even provides them via the Google Libraries API! Visit our website on the subject of creating and manipulating Blogger templates ! know - unexpected, right?
How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
JANUARY 29, 2016
This is usually a good thing because it says to Google, " This page doesn't exist so don't crawl the page." If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to. In other words, it said to Google, "Hey, I'm a real page so come and crawl and index me!". Yikes. Whoops.
How B2B Vendors Can Generate Trust and Credibility With Their Website
SEPTEMBER 28, 2016
Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Is your failure to display pricing information on your website losing you sales opportunities? What do B2B buyers actually want from your website? Improve.
38 Essential Website Redesign Terms You Need to Know
MAY 26, 2015
Backend” code handles technical things like redirects for pages that are no longer on your website or your website’s templates. Once a designer turns a mockup into a template using code, the template has to be tested because there are literally hundreds of web browser combinations. Different features of your website have to be tested to ensure they work as intended.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
Get Inspired: Google’s Think With Google is an example of a really well structured case study page. People react to familiarity -- for instance, presenting someone from London with a case study from New York may not resonate as well as if you displayed a case study from the U.K. Our social media cover photo templates should help you with this! Bonus Tip: Get personal.
Creativity with Blogger; using it to make quality websites beyond the Blog
NOVEMBER 15, 2010
Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Created a CSS template like any other website Elbow Room Coffee Co. Why did we do it? How did we do it? Picasa and Picnik to the rescue!
The Ultimate 2015 SEO Redesign Checklist
DECEMBER 2, 2014
The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). Here’s a guide from Google that will make this process super easy: https://support.google.com/analytics/answer/1032415. hl=en.
What B2B Marketers Need to Know About Schema.org & Micro Data
NOVEMBER 23, 2013
Have you ever wondered why some of your competitors’ search engine results feature images, address listings, or even video and e-commerce catalog information? One of the reasons this might be happening is because of the micro data and schema.org markup on your competitors’ web page templates. There can be multiple “itemtypes” found on a single web page / web template.
NOVEMBER 18, 2015
Get the Scoop on Haley’s Latest Job Board and HaleyMail Updates
JUNE 1, 2016
We improved the job application experience by adding Google Drive as an option for candidates to upload their resume. Expanded “Advanced Search” feature. We added a new setting that allows you to expand the “Advanced Search” feature by default. Attention HaleyMail and job board users: Life just got a little easier! Main job board addition. Cheers!
The Instagram-Twitter Saga, and Other Marketing Stories of the Week
DECEMBER 9, 2012
So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), a new feature launch, and tips for planning your marketing in 2013. Sigh.). the sky's the limit!
17 Questions On How To Build A Content Marketing Strategy [Q&A]
B2B Marketing Insider
JANUARY 28, 2015
Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. 3. One additional source to consider is digital display.
Marketing Psychology: 10 Revealing Principles of Human Behavior
JUNE 11, 2015
You can also download our free buyer persona template to get a better understanding of your buyers' needs. If you're not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has. For example, you could ungate a feature for the free version of your product for a certain amount of time.