SpotMe Blog

OCTOBER 7, 2023

According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. Better Networking Networking with HCPs at conferences is much easier with participant matchmaking features that medical conference apps have. Why Do You Need A Medical Conference App?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. ABM isn’t…running display ads. Display advertising has been the primary activation channel for ABM. Display ads broadly target a whole account.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

SmartBug Media

OCTOBER 5, 2020

HubSpot, as a top marketing and sales software service, has some of the most complete attribution reporting features out there (you must be a HubSpot Marketing Professional or Enterprise to access HubSpot attribution reporting features). Run, Forrest, Run! To all HubSpot users, this blog is for you. Stage 3: Running.

Marketing Attribution 93

Marketing Attribution Hubspot Enterprise Management Marketing Management 93

Porch Group Media

SEPTEMBER 9, 2020

CMOs said they spend nearly one-quarter (22%) of the marketing budget on digital advertising (13.5%), including display, video or ads on platforms like Amazon, and paid search (8.6%). In B2B, increases in spend were expected by a slightly lower percentage of survey participants in categories such display, email, mobile, paid search and SEO.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Outreach

JUNE 22, 2021

However, if they forget a key product feature (especially when they have a buyer on a Zoom call), it could cost them the sale, wasting all the hours spent on scoring that critical customer meeting. Or they might bring up our position on the Forrester Wave report. It may not be a big deal if your reps forget their Netflix password.

Work Management 89

Work Management Marketing Management Outreach Sales Cycle 89

Terminus

MAY 31, 2017

Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Display advertising functions as an “always on,” full-funnel marketing tool. Simplicity.

Account Based Marketing 33

Account Based Marketing Display Paid Search Agency Ideal Customer Profiles 33

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top posts are displayed and sorted by engagement. in 2013 to 32.3% Social Bakers.

Analytics 85

Analytics Tools Best Practices Tagging 85

Content Standard

DECEMBER 9, 2020

For further reading, check out Forrester’s Data Quality report : 35% of marketers suffer from inaccurate targeting, and 30% have actually lost customers due to data quality issues.) A 2017 study found that as much as 56% of all display ad dollars were lost to fraudulent or unviewable inventory in 2016.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Martech

JUNE 1, 2022

Better features for better performance. Another key benefit of Google Analytics 4 is that you’ll have access to better features than what’s currently on offer with UA. You can easily find key data and organize how your reports display. They will be displayed on most standard reports, as well. Is GA4 missing any features?

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Buyers require product features to be comprehensive and display clear images and videos to help them make the right purchase.

B2B 52

B2B Marketing Management Case Studies Paper 52

The Customer

MARCH 30, 2021

As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. After the novelty of having a new device with a great display wore off, it was basically an expensive paperweight. Prior to Atlaas, Carl was Vice President and Group Director at Forrester Research.

Brand Identity 52

Brand Identity Branding Loyalty Forrester 52

ClickZ

OCTOBER 18, 2019

Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. New AI-powered features. A 2018 report by Forrester lists Terminus among one of the top fourteen ABM providers that matter most in terms of significance in the industry. billion by 2023.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value. Resellers or VARs. Independent brokers or agents.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Convince & Convert

JUNE 2, 2013

Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. In fact, of all the online behaviors studied by Google—which are almost identical to those examined by Monetate— social media is the second “earliest” (after only clicks on display advertising) in the average U.S. consumer’s purchase path.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Terminus

JUNE 15, 2021

We’re a recognized leader in The Forrester New Wave : ABM Platforms, Q2 2020 report where we received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap. Terminus pioneered the account-based transformation.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Inline embeds display your video directly on the webpage, in line with the rest of your content. What are you waiting for? Sign Up Free.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Webbiquity

OCTOBER 13, 2010

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Several pricing options are available, most under $500 per month. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Reddit, with a public downvote feature, can be downright brutal to marketers that saunter in for the first time with a promotional message. And they’re right. Yahoo/Bing. Retargeting.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Outbrain

JULY 10, 2019

Online advertising, digital marketing, and search engine optimization help create your business’s credibility, but you need more features on your e-commerce site to continue building trust with your customers. A chat feature can do wonders for your sales. 8/ Search feature and filters. Featured products. 3/ Trust signals.

Lock-In 37

Lock-In Word of Mouth Trust Marketing Paid Search Agency 37

Vidyard

OCTOBER 8, 2020

Inline embeds display your video directly on the webpage, in line with the rest of your content. Product and/or Service Page Videos Recommended Video Type: Demo Product and service pages tell visitors more about what your brand offers, including what features you offer, how they can use it, and even pricing.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Valasys

APRIL 10, 2020

You display your worth to your prospects and customers by building a personalized account-based marketing strategy, that would typically include the following steps: 1. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Gate this PDF behind matching display ads with GIANT data points as the focal point and fill that top of funnel. Phase II: Thought leadership. Case study PDF. Case study slides.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Gate this PDF behind matching display ads with GIANT data points as the focal point and fill that top of funnel. Phase II: Thought leadership. Case study PDF. Case study slides.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

SpotMe Blog

JUNE 30, 2023

Personalizing emails and landing pages with dynamic content that displays the recipient’s name, company, location, or other relevant details. Use the profile matchmaking feature that a lot of event platforms have to match up participants. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. 2) What''s So Awesome About the Google Display Network (GDN)? Quantifying Ad Fatigue: Remarketing vs. Generic Display Ads.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Online Display Ad Impressions , According to comScore Ad Metrix. Forrester Predicts Huge Growth for Social Media Marketing. Display Ad Rates Falling - Permanent or Cyclical? December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. One memorable point he made is that “social” is a powerful feature of software.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Hubspot

JULY 15, 2014

Give them what they need, and display logos of your security partners across your site. A good way to use this feature and ensure the customer returns would be to send a follow-up email within 48 hours of the customer creating the saved cart. Your website probably uses various security services like Verisign, Norton, etc.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Martech

MARCH 30, 2022

Back then, WordPress had one purpose—to enable nontechnical people to build a website that could be displayed on a desktop or laptop computer. The standard features of a CMS include: A content editor that allows you to format text and include other types of content like images and video. Marketing and SEO features. Hybrid CMS.

Digital Asset Management 85

Digital Asset Management Enterprise Management CMS Development Work Management 85

Sprout Social

MAY 24, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% increase in year 3.

Social Media 96

Social Media Tools Work Management Marketing AI 96

Zoominfo

JANUARY 5, 2023

Before MarketingOS, if the team wanted to target a specific audience, they had to manually onboard and match audience lists with each display ad platform. Why build a Frankenstack system when you can invest in a single solution that consolidates features and functions?

Cost per Lead 130

Cost per Lead Demand Generation Efficiency Demand 130

Hubspot

JANUARY 3, 2012

In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Check out HubSpot's webinar page and ebook page as examples.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Full Circle Insights

AUGUST 17, 2022

It powers features across multiple Full Circle products that enable users to generate insight from campaign attribution data inside their company’s CRM system. Capture, preserve and display customer activity history recorded inside the CRM in response to campaigns, including data that would otherwise be lost.

Full Circle Insights 52

Full Circle Insights Marketing Budget Marketing Management Marketing Automation Services 52

Single Grain

MARCH 9, 2021

For instance, I entered the term “IP transit” and SEMrush displayed details like volume, keyword difficulty, and CPC. . For instance, I used SEMrush to compare two domains – AWS and Microsoft Azure – for the keyword gap: The tool displays the missing keywords (as opportunities) for AWS. 5) Audit and Update Existing Content.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

The Lead Agency

APRIL 30, 2019

As such, they have to match the features of their product with the needs of the market to show how their products and services can add value to the customer. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86