KoMarketing Associates

MAY 25, 2022

The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Keep in mind, Google Ads allows you to access both Google Search and Display ads. You’ve created your lead generation ad and used all the fancy features Google Ads offers.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

SEPTEMBER 29, 2020

this year, whereas display spending will increase by 5.3%.” Why display advertising is somewhat outperforming search is not clear. 50% of marketers in that report said they have tried new marketing technologies or features since the pandemic began. eMarketer estimates that global search ad spend “will decline by 0.2%

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? return featured snippets in the search result. The bottom line is, we are now seeing more and more keywords and keyword phrases returning a featured snippet result. Google automatically displays results for queries such as “What time is it in Florida?”.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

MARCH 3, 2020

What features are buyers looking for? By reading the provided product feed, Google will automatically display relevent products based on what users are searching for. With remarketing on Google, companies can reach these users with highly targeted image ads designed to bring the user back through new products, deals or features.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

JULY 27, 2017

.” While expanded sitelinks are optional, not utilizing this feature would be a big missed opportunity. When this featured launched in 2012, Google claimed they would improve an ad’s CTRs by 30%. Any lower and Google will only display the headline. The review may be positive, but it could include outdated features.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

MAY 31, 2016

By selecting a desired action, Google can recommend the features that will allow an advertiser to achieve their goals. Expanding the Display Network. With the use of their “cross-exchange inventory,” Google is allowing ads to be seen on more sites and apps across their Display Network. More Focus Local Advertising.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

AUGUST 31, 2022

If you haven’t read our post on Google Analytics 4 Reporting , I recommend starting there to learn more about the dashboard and reporting features. . For example, you could search Conversion by day or conversion by country, and Google Analytics will display the requested data. . What is a Conversion? Use the search bar.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

JULY 2, 2020

This is one of the oldest tricks in display advertising. Feature #1? Feature #2? How about both of them, plus a few other features? Finally, note the six-word line of ad copy right next to the call to action. Told you you’d be seeing more of that format. Two sentences, three words each. It’s a copy formula worth testing.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MAY 11, 2017

They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads. Let’s get started! Paid Advertising Products. Brand Zone.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

MARCH 19, 2019

For example, if an advertiser wants a user who is ready to buy immediately, an ad focusing on key product/service features, offering a free trial, would be the best approach. For acquiring leads on LinkedIn, the best type of format is a sponsored content ad, utilizing the LinkedIn Lead Gen feature.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

JULY 18, 2017

Plug the keyword you plan to focus on into the search box and display the results. So, as someone looking to rank for this term, it makes sense to create a piece of content that’s in line with what Google is displaying to users. Often times, Google and other search engines will display results that all follow a similar format.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

NOVEMBER 15, 2018

Increased Google features like snippets, new ad placement, voice search, etc. New and increased features are popping up on Google like snippets, different ad placements, reviews, image packs, knowledge panels, and more. There are a few key takeaways worth noting: Increased expectations around content quality. Final Thoughts.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

JANUARY 19, 2022

Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. It allows us to see which web pages are performing better than others and how we can improve by displaying heat maps and video recordings. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 5, 2017

We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. . Featured image made on Canva. Thank you to all of our marketing experts for their insight as we go into the new year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

FEBRUARY 2, 2015

Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. As of this month, changes in Twitter have already begun, with the roll out of a “While you were away” feature. During these news stories, advertisements will be displayed.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. the Display Network). This field will give us an idea as to whether or not Search Partners or Display are generating valuable leads – and how budgets and strategy can be adjusted accordingly. Why is it important? placement}. Why is it important?

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

SEPTEMBER 20, 2016

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well. Final Thoughts. Have success stories or more questions?

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

MARCH 22, 2018

Pull the relevant URL from your website without you needing to enter it as a Display URL. This feature gives more control over the specific pages that they want Google to crawl and show in the ads and B2B advertisers don’t have to worry that irrelevant pages may be triggered, for example, About Us and Career pages.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MARCH 29, 2013

The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more.

Paid Content 120

Paid Content Ad Exchange Mobile Advertising CMO 120

KoMarketing Associates

NOVEMBER 19, 2013

One advantage of Google’s remarketing solution is that Google allows you to see their entire list of display network inventory. Many display vendors will tend to hide their inventory or provide boiler plate reporting. There is also concern with a limited and/or potentially shrinking inventory of networked sites. Conclusion.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

MAY 22, 2014

Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach. Google AdWords has already played a huge role in mobile app advertising.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

APRIL 7, 2014

Think of it as a smaller sitemap that’s displayed on the search engine results page. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. You know all about boosting content with pay-per-click and display advertising , and you’re probably already doing that. Then there’s paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JUNE 27, 2013

The Communications Extension allows advertisers to display an email capture field directly underneath their advertisement. This is obviously powerful as people can get information on your products that aren’t typically displayed in paid ads including price, visual qualities, related products, and more. Communication Extension.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. The company displays their involvement in the community by volunteering at charity events and their corporate responsibility with pictures of employees encouraging others to recycle.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

JUNE 8, 2012

Marketo partnered with ColumnFive on an infographic to display the key findings in their Social Media Marketing Industry Report including; what social networks marketers will focus on in the future, the top benefits, the most used social media tools. Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

JUNE 19, 2018

When creating content as a smaller entity in the industry, be sure you are writing for the audience, answering the questions they need answered, and understand how Google and other search engines are displaying the content in search results. Broadcasting.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

OCTOBER 8, 2014

Where the goal of Sitelinks is to offer users different landing pages based on their interests, Callouts offer advertisers a brand new line of text where additional messages can be displayed. As advertisers discover ways to utilize this new extension, most will come to the conclusion that Callouts are a beneficial addition to any ad.

Adwords 120

Adwords Advertisements Advertising Click Rate 120

KoMarketing Associates

FEBRUARY 18, 2014

To help solve these problems, KoMarketing created separate landing pages for each video which included video transcriptions and links to featured products. They are also commonly displayed in a carousel form (a search marketer’s worst nightmare). Additional product features/benefits. Where and when it was taken.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Search and Display based campaigns should be separated in order to accurately measure performance per audience type. Campaign Settings & Structure.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

FEBRUARY 10, 2014

The limit is higher, but longer titles don’t display fully. Bulleted list of features. Important Factors to Consider: Try not to repeat the same keyword in the title and keywords to save space. You have space for 100 characters in the keywords section – use them. Use around 30 characters for the title. Instructions for using the app.

SEO 120

SEO Mobile Marketing Search Engine Marketing Keywords 120

KoMarketing Associates

MAY 23, 2017

The Most Shared Content feature lets you see what types of content are being shared most on social media and by who. The Content Analysis features provides a deeper look at these types of content by looking at other elements that could impact shares like the day of the week it was published, content length, etc.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JUNE 23, 2016

Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. Once you’ve found a variety of profiles (using the other features of FollowerWonk listed above), you can start analyzing their tweets. How do I use it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

APRIL 2, 2015

As marketing expert Jeff Bullas points out , case studies as blog posts work well because they are niche specific, they highlight a common problem your target audience might have, and they display the process of working with you. — Featured photo credit: Day 40/365 via photopin (license).

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, LinkedIn replaced “Applications” like SlideShare with the ability to more easily display samples of your online work right in the various sections of your profile (i.e., New LinkedIn Features Could Assist B2B Lead Process. Integrate Profile Links. profile summary, work experience, etc).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

APRIL 7, 2015

LinkedIn allows your company to display its knowledge and expertise, while sharing high-level industry information. With features that show the users not following you back, users you don’t follow back, and mutual connections, you can make sure that you aren’t missing out on any opportunities.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

FEBRUARY 23, 2022

Dynamic and Text Ads : Display ads in the right sidebar of LinkedIn to drive followers, increase traffic, or highlight a new product or service. . Finally, review the data under “Bidding – Optimization Goal” This displays the goal your ad is optimized for and allows you to adjust bidding manually.

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226