Kaon

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B2B Marketing: Virtual display saves money and increases engagement for complex solution

Kaon

This enabled Seagate to show product features and demonstrate value without having the products physically present. Seagate could accomplish what it couldn’t before: adapt quickly to various sales scenarios, engage prospects and display configurations. They found that capability in creating an interactive, 3D version of the product.

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0: strategy.

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Augmented and virtual reality allows products to be displayed within 3D environment. SPEAR features industry insights, collateral, training videos, multi-language support and a virtual whiteboard function. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business.

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Ignite Your Trade Show Success in 2016

Kaon

Make the booth staff product experts with crib notes on every product feature/benefit. Filed under: Trade Show Trends , Uncategorized Tagged: 3D interactive trade show solutions , 3D trade show displays , B2B marketing , Exhibitor2016 , ExhibitorLive! Attract visitors with stunning visuals and engaging hands-on touchscreen experiences.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

.” VR usually uses a headset either with a built-in vision system and dedicated computer or a headpiece that simply encapsulates the user’s smartphone to use as the display and computer system. After the cool-factor effect wears off, however, the company will likely not continue to achieve the intended marketing objective.

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Diving into Digital Transformation

Kaon

From 3D product tours embedded into their website to augmented reality displays at Cisco Live , this application enables Cisco’s employees and customers to access photo-realistic, to-scale product models, with relevant product value messaging, anytime and anywhere.

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Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

These platform features go beyond the “wow” factor of many new technologies and standalone applications; the platform allows the use of the latest technologies to enhance, not drive, the customer experience and highlight the company’s unique story. The platform ensures that every user receives the same brand message, personalized for them.