Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

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Marketing Automation Services Marketing AI Marketing Automation Features 121

Bannerflow

DECEMBER 16, 2021

Today we celebrate the last winner of 2021’s best display campaign competition. At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. The quarterly winner is then put forward to compete for display campaign of the year 2021.

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Display Advertising Agencies Advertisements Advertising 98

KoMarketing Associates

NOVEMBER 18, 2020

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. Each button click allows a follow up message to be displayed, giving the option to thank the user and potentially provide another offer. Conversation Ads. Ad Engagements. Website Visits. Company Growth Bidding.

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Linkedin Paid Search Agency Features Ads 283

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

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Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. What are the top performing display ad sizes? What are mobile display ads?

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Ontraport

JUNE 9, 2020

Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain. You can set up two two unique blocks on your sales page for each of your ads, then set their display conditions: Go to Edit block ?

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Bannerflow

JULY 30, 2021

The Entertainment industry is progressing towards using more advanced forms of display advertising. In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Use real-time technology in your display campaigns.

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Display Campaigns Work Management Marketing & Strategy 98

Search Engine Journal

FEBRUARY 14, 2023

Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal. Learn about the updates here.

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Bannerflow

MAY 18, 2021

And display advertising could be just the key to success! 8 issues that display ads can overcome in travel advertising. So just how can display advertising help travel marketers who are currently scoping out plans and pulling together campaign ideas? Then, simply schedule them to go out and sit back! Unused assets?

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Optinmonster

JULY 12, 2023

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

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Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Over 50 different titles are rapidly displayed in the ad and viewers are invited to press print screen to select their next title to read or listen to. And the winner?

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Display Advertisements Advertising Campaigns 98

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. ATG’s emotive and sleek display campaign uses video to show a different angle to the world of horse racing.

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Display Advertisements Advertising Campaigns 98

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.

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Display Advertisements Advertising Digital Asset Management 98

Stevens & Tate

JANUARY 20, 2023

Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

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Liveintent

DECEMBER 15, 2020

However powerful a media channel, email still requires effective display design to drive success. Your display ads’ messaging includes your ad copy, your call to action (CTA), and landing page. You may have crafted the perfect ad copy, but there’s only so much we can say with words, especially in a tidy little display ad.

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Bannerflow

JANUARY 20, 2020

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. The Bannerflow best display ad campaign of winter 2019 went to Hallon.

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Display Advertisements Advertising Campaigns 97

Search Engine Journal

MARCH 7, 2022

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can Now Display Career Breaks appeared first on Search Engine Journal.

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Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Target key shopping days.

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Liveintent

OCTOBER 28, 2020

Even though the ad only features the products and highlights the deal, it gets the point across! If you would like a deeper dive into display ad best practices and to see more real-world examples of high performing campaigns, download our eBook. Strong colors. The pastel background makes the bright products stand out.

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Display Practices Ads Best Practices 126

Bannerflow

APRIL 7, 2020

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. Can you describe some of the technical details of this particular display ad?

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Bannerflow

NOVEMBER 9, 2021

While Komponent is the creative agency through which Saxo Bank’s display campaigns are scaled to all the different formats and variations they require. Together they produce amazing display advertising campaigns for markets around the world! Can you tell us about display campaign production at Saxo Bank?

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Display Advertising Agencies Campaigns Paid Search Agency 98

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

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Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 90

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. In this article we will cover: What is mobile display advertising? Conclusion.

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Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. Therefore, we are proud to provide our unique insights into iGaming display advertising to help brands take advantage of this predicted growth. The benefits and coverage of video in display ads. The most popular iGaming display ad sizes.

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Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. This in-house team creates ads for display and print, as well as assists clients who may not have their own agencies or teams to produce outstanding digital ads, websites, and magazines.

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Display Campaigns Banners Best Practices 98

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. Traditional SERP Features. Advanced SERP Features.

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SERP Features Top of Funnel Display 120

Bannerflow

JUNE 17, 2020

And the winner of Bannerflow’s spring best display campaign is no exception. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross. What was the purpose of this display campaign?

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Display Advertising Agencies Advertisements Advertising 80

Valasys

FEBRUARY 28, 2024

Instagram is reportedly developing a new feature called Friend Map , which allows users to see the last active locations of their friends on a map, similar to the existing feature in Snap Map. The feature is currently in internal testing and not confirmed for public release yet.

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Bannerflow

FEBRUARY 6, 2020

To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. How does Blue Step Bank work with display advertising? Evelina Jensen, Acquisition Manager: We have worked with display advertising for several years and we use it programmatically with Google Marketing Platform.

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Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

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Social Media Features Media Curation 98

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

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KoMarketing Associates

DECEMBER 3, 2019

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. There is, however, an SERP feature that can offer similar ideas at a smaller scale.

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Bannerflow

SEPTEMBER 25, 2019

Engagement and impact are two of the biggest drivers of success in display advertising! And this is exactly what Bannerflow’s winner of the best summer display campaign for 2019 achieves. Every quarter, we highlight a display campaign built in our creative management platform (CMP) that stands-out.

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Display Advertisements Advertising Campaigns 75

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

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6sense

DECEMBER 19, 2019

6sense, the leading Account Based Orchestration Platform, powered by AI, today announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information.

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Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. What to expect from this blog: How adding video to your display ads gets results.

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KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. According to LinkedIn, “ targeted updates will only display in corresponding members’ feeds. Here are the improvements marketers need to know about.

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