Anything Goes Marketing

DECEMBER 15, 2008

Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases. Another approach is to display both events side by side or to promote one event in the main column and a webinar in the smaller column.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

FEBRUARY 27, 2007

How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. This feature is something that a user can turn on and off. Marketing Sherpa left out a few key items: a. Thank you, thank you Jeanne!!

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

NOVEMBER 11, 2007

link was not used at the top of the follow up email so the first text is displayed at the top of the email is "Hi Sam". The marketer who executed the campaign just added the above text to the top of the original email, used some simple personalization technology enhancements and fired the email out again to those who had yet to respond.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. A recent improvement has made this feature even more valuable – integrating with LinkedIn. Blogger tip: While I use Blogger, you can use any blogging platform that works for you.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

AUGUST 3, 2009

What they’ve done is used the Twitter “favorite” feature to mark the posts where people have made positive comments about them and then featured this prominently on their home page as well as on confirmation pages. You could probably create an RSS feed from this URL as well and then display this content in real time.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MARCH 24, 2007

Some other elements that I liked on the microsite is that they allow you to do some of the other "standard features" (they're standard now) like "building" your own car and finding a dealership. Lexus is taking this further by using similar storefront displays that allow passer-bys to "fix" the cars using body movements.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

JULY 20, 2007

Before someone divulges personal information, you need to earn that trust and providing valuable information first without first displaying a form may be a better way to go (I'll let you determine this from your testing). However, a web form may seem obtrusive to someone who just came in from a search engine.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100