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How to Properly Run Retargeting Ads for Shopify: Step by Step

Optinmonster

But first, let’s learn how to connect a Facebook pixel for your Shopify store. How to Set Up a Facebook Pixel. In this section of the post, we’ll quickly walk you through how to set up a Facebook pixel for your Shopify store. This is important because Facebook is one of the largest PPC networks available for Shopify.

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The Ultimate Guide to GDPR for Advertising

QuanticMind

It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts. Businesses must conduct privacy impact assessments. What is the GDPR? Email addresses. Device IDs.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. Respect user privacy while collecting data to frame hypotheses. ? That is all.

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What Is Web 3.0? The Future of the Internet

Single Grain

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. ” This means that users will be able to sell their own data to advertisers while still retaining ownership and data privacy. Therefore, when a user searches for an answer, web 3.0 Ultimately, Web 2.0

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Visitors expect it there so display your branding where it counts. You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). Make sure you add some verbiage about protecting their email address and your policies about sharing information. Place your logo at the top left.

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Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

Creates brand-based URLs easily and makes it possible to handle the store's SEO with canonical URL structure and “nofollow” and “noindex” tags. Related Content: Beginner’s Guide to Properly Using Rel Tags To Improve Your Site’s Rankings. Yotpo makes it easy to share the best reviews on Facebook and Instagram. 5) Landing Pages.