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Best Practices for Webinar Landing Pages

The Effective Marketer

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. c) Landing pages.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

The system can also create Facebook landing pages and track visitors to them. This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

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Get Your Blog On: 4 Steps to Blogging Success

Adobe Experience Cloud Blog

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Darn it, Google you win again. Preferred content topics.

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7 Ways to Bring Your Emails Back to Life with Dynamic Content

Adobe Experience Cloud Blog

Instead of redirecting them to a web link, try embedding dynamic questions with radio buttons directly into your email so recipients can respond instantly, rather than having to click a link to a new page. Spice things up with special features like scrolling, zoom, fade, and image animations to wow them.

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[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

Adobe Experience Cloud Blog

Popular sites like Facebook, Twitter, Pinterest and Instagram have already begun to monetize brands’ social media presence through innovative ad formats. SEO can be broadly split into on-page and offsite SEO, targeting website navigation and keyword usage, and inbound links respectively. Social Media. Paid Advertising.