Adobe Experience Cloud Blog

OCTOBER 27, 2011

Up until recently, using Google’s “+1″ button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Starting in June and prior to launching Google+ , Google added +1 buttons on news stories and websites.

Effectiveness 48

Effectiveness Google Ideal Customer Profiles Marketo 48

Adobe Experience Cloud Blog

JULY 3, 2017

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. Check out the full list from Google on this page. Unlock” more ad extensions, such as site links.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JULY 6, 2016

You can add emojis, text, and stickers, view and share links, and share multiple photos at once. As they state, “Most augmented reality apps use your phone’s camera to recognize a 2D image (a QR code for instance) and inject a 3D object on your phone display. Facebook: Canvas and Slideshow. What’s next on the horizon?

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Adobe Experience Cloud Blog

JULY 22, 2011

If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+. The idea behind Google+ seems to be taking Facebook down a notch or two by making every Google product socially compatible. The possibilities are extensive.

Google 48

Google Buzz Social Media Social Networks 48

SalesIntel

JANUARY 12, 2023

The information must be accurately presented, displayed in the right context, and positioned where those who need to see it can access it. Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. For data to be useful, it has to be actionable.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Adobe Experience Cloud Blog

JUNE 20, 2016

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

APRIL 7, 2015

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. And display ads typically deliver even lower rates all together. Price sensitivity. Buying history. Product intent.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

MARCH 25, 2014

This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. Read some more ideas for creative cover photos here.). Feel free to share in the comments below!

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Adobe Experience Cloud Blog

APRIL 9, 2014

Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. Some 20 years later, the online display advertising industry is now a $22 billion business, with multiple formats, established exchanges, and real-time programmatic bidding capabilities.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ads 48

Adobe Experience Cloud Blog

OCTOBER 8, 2015

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. The target audience on most channels is different, too, so what works as a headline on LinkedIn might not work on Facebook, and so on.

Ads 48

Ads CTR Budget Programs Click Rate 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Let’s explore the options: Remove each social share button’s individual count: By removing each social media’s share count and only revealing the total number of shares, you can hide Twitter’s 0 share count while still displaying how many times your content has been shared elsewhere. And you know that’s certainly not the case!

Twitter 48

Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 29, 2013

by Dayna Rothman Mani Iyer is CEO of Kwanzoo, a cloud-based platform for building and running rich media campaigns that accelerate & optimize demand across all online channels (email, website, social, display, re-targeting & mobile). Display ads have traditionally under-performed other channels for generating top of funnel demand.

Demand 48

Demand Top of Funnel Media Banners 48

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Offer downloadable content.

RSS 100

RSS Paper Case Study Case Studies 100

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

The Lead Agency

OCTOBER 4, 2017

They are Google, Facebook, IBM and Amazon. Marketers have been using change detection and notification services like Google Alerts and Mention since 2003. There are a variety of free and paid online tools available you can use today; follow this link to find out more about them. Sentiment analysis and client monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Y ou can also find current search data on your brand name by using a tool like Google Trends. Native advertising can be found in hard copies and online newspapers and magazines, but it’s also seen on social media sites such as Facebook. Purchase influence: Did your ad lead to an increase in sales? Are they talking about it?

Paid Content 48

Paid Content ROI Advertisements Advertising 48

EMagine B2B Blog

AUGUST 1, 2017

SEO is a fuzzy concept that can be completed in hours (with no results, or potentially even harm done to your Google rankings) or weeks. With thousands of different mobile devices displaying your website, a web developer would be remiss in simply installing a plugin to handle a truly Responsive (mobile-friendly) website.

CMS Development 45

CMS Development Marketing Websites Enterprise Management Paid Search Agency 45

Directive Agency

MARCH 6, 2017

If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. The beauty of this change in the sales environment is that social media platforms, Facebook, in particular, allow you to leverage this data. Poor Creative.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Publishing deep content or big research and following up with outreach to content creators can drive links and mentions.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

JUNE 3, 2013

Just take a look at the latest LUMAscapes for Social , Search , or Display. Sure, there are your obvious indulgences like Cap’n Crunch (aka Facebook or Twitter), but somehow you know you’ll find yourself binge eating three boxes later that night with nothing but a belly full of calories to show for it. So Many Choices, So Little Time.

Allocation 48

Allocation Spending Budget Programs Lead Ranking 48

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Mainly impacts ad platforms Well, right now it looks like the primary target is ad platforms like Google and Facebook ads.

Privacy Protection 105

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 105

Optinmonster

JANUARY 14, 2024

Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data. It offers comprehensive features for keyword research, site audits, web page optimization, rank tracking, and link analysis.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

MARCH 23, 2017

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. How Does Google Rank Videos? Just like general search results, titles and descriptions display in video searches. Optimize Video File Metadata.

Lead Scoring 134

Lead Scoring Lead Ranking Optimization Video Marketing 134

Optinmonster

JANUARY 14, 2024

Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data. It offers comprehensive features for keyword research, site audits, web page optimization, rank tracking, and link analysis.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Heinz Marketing

NOVEMBER 16, 2021

Integrations: Marketo, Facebook, Salesforce, Microsoft Dynamics, Google Sheets, HubSpot, and more. Google Data Studio. Features/functionality: Easily import and visualize your data from other Google tools, BigQuery, and many other dashboards or databases. Cons: Google Data Studio can be a bit overwhelming at first.

Marketing Automation Services 105

Marketing Automation Services Marketing Analytics Tools Work Management B2B 105

ClearVoice

JANUARY 2, 2024

Link building: Link building is the practice of acquiring hyperlinks — also called “backlinks” or “inbound links” — from other websites to your own. While they’re not a ranking factor per se, “ social profiles and links can affect your brand’s appearance in search results,” according to Search Engine Journal.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. For example, marketers can search for any term on Facebook and find public posts using that term. In April, Facebook launched Facebook Live. Increased Social Search Functionality.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So really, really awesome to be in a company where marketing a product is so closely linked.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Full integration of Google My Business. Link shortening.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

KoMarketing Associates

MARCH 29, 2016

Initially, we tend to think that off-page SEO is just links (and lots of them). But in reality, it goes far beyond link building. Off-page SEO shows Google what others think and value about your site. SlideShare enables you to take advantage of various off-page SEO factors, one of which is links. Lead Generation.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

Webbiquity

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., Want to show the world how social you are with a cool widget on your website or blog?

Social Media 100

Social Media Budget Programs Tools Media 100

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . A broken link could cause the entire campaign chain to collapse. . . 90% of Facebook’s daily active users access it via mobile.)

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

AUGUST 24, 2015

Then make sure that each blog post is pulling its weight by learning to craft great titles and metas to make your posts rank high in Google search results and by using strong keywords to optimize each blog post. Including attractive images, strategic hashtags, and relevant links with each post. and FAQs are good places to start.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

SnapApp

APRIL 7, 2016

Google Drive Research. When using Google Drive for your drafts, you can conduct search engine research without leaving the bowser. Also great for adding some flare to certain statistic displays without having to go full infographic. Google Analytics. Just select “Research” from the “Tools” menu.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. Google Analytics. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. Talks about how bloggers drive traffic to blogs (mostly Facebook and Twitter, not surprisingly, with LinkedIn being a distant third).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40