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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

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Even More Requirements for Facebook Advertisers

Hubspot

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

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5 leading providers of enterprise marketing automation solutions

ClickZ

Our focus when compiling this list was on the HubSpots and Adobes of the world. Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software.

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8 Best Email Marketing Tools For Saving Time and Increasing Conversions

Optinmonster

In this article, we’ll look at various email marketing tools with diverse features. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. You’ll also get detailed insights and analytics to improve your email campaign.

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Everything You Need to Know About Facebook's Recent Data Breach

Hubspot

When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren't sure what to think. And that's understandable -- it's a complex hack about which not a ton of information has been revealed, especially by Facebook, leading to a mixed reaction among users. presidential elections?

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And on the Second Day of F8, Facebook Said, ‘Let There Be AI Ethics’

Hubspot

If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy. Here's what company executives had to say.

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