Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 85

Youtube Advertising Channels Brand Identity Branding 85

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 90

Youtube Guidelines Ideal Customer Profiles Profiling 90

Stevens & Tate

JANUARY 20, 2023

Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google. Google will also automatically find placements for your ad. Find new placements.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Digilant

OCTOBER 16, 2023

Few tools of the digital age date as far back as display ads, with perhaps the exception of the internet itself. But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. What Is Display Advertising?

Display 59

Display Advertising Agencies Advertisements Advertising 59

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 92

Youtube Banners Ideal Customer Profiles Keywords 92

Bannerflow

MAY 18, 2021

And display advertising could be just the key to success! 8 issues that display ads can overcome in travel advertising. So just how can display advertising help travel marketers who are currently scoping out plans and pulling together campaign ideas? Then, simply schedule them to go out and sit back! Unused assets?

Display 98

Display Advertising Agencies Advertisements Advertising 98

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? So, be sure to display the best-selling or top-rated items prominently on your website.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Among others, a couple of the big advertisers who pulled ads from YouTube include Walt Disney Co. YouTube has been quick to attempt to resolve the issue.

Trends 109

Trends Examples Content Marketing Verticals 109

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” Here are 20 creative #contentmarketing examples to inspire your marketing team. 20 content marketing examples that’ll fuel your creativity.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? Why Are YouTube Tags Important?

Tagging 92

Tagging Youtube Cost Per Click CTR 92

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. For example, users can place a virtual holiday palm tree in their own spaces, along with several interactive features.

Examples 107

Examples Brand Identity Branding Multi-Channel 107

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

KoMarketing Associates

FEBRUARY 10, 2021

For example, this could be the results for a zero-click search. But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example. And this example is relatively light on SERP features. Basic SERP Features. Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

Digilant

JULY 13, 2021

Social platforms are transitioning away from a closed “network” and more toward discovery platforms (take TikTok, for example). Paid social or paid social advertising is when brands pay to have their content (ad) displayed in front of a specific audience. 4 Ways Paid Social can Compliment Programmatic Display. Let’s talk.

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52

Digilant

JULY 13, 2021

Social platforms are transitioning away from a closed “network” and more toward discovery platforms (take TikTok, for example). Paid social or paid social advertising is when brands pay to have their content (ad) displayed in front of a specific audience. 4 Ways Paid Social can Compliment Programmatic Display . Let’s talk.

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52

Martech

JANUARY 30, 2024

For example, partner peer reviews were an important part of their marketing. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. However, doing that means YouTube embeds a cookie on the site. Completely losing signups from display marketing and YouTube.

Paid Search Agency 121

Paid Search Agency Marketing Attribution Top of Funnel Companies 121

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers.

Examples 113

Examples High Quality Lead eCommerce Facebook 113

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 91

Youtube Ad Building Loyalty Communities 91

ClearVoice

JULY 22, 2022

This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). It’s time to get creative with your CTAs, folks.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Paid Search Agency 95

Vision6

OCTOBER 12, 2020

So here are 6 nonprofit email examples to provide some inspiration for your next campaign. Email Example. In this case, displaying an image of a dog for their subscribers who are “dog lovers”, and an image of cats to appeal to all their “cat lovers”. Email Example. Email Example. Email Example.

Examples 98

Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

Optinmonster

NOVEMBER 9, 2021

Here’s one such exit popup example: You can do this by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Martech

JANUARY 3, 2024

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Amazon is expected to capture 12.4% of all U.S.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. We had a lot of flexibility on how things were displayed on different screen sizes and this enabled us to better optimize the page and convert more leads.” It’s about showing and telling.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Bannerflow

OCTOBER 12, 2018

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. Using tracking cookies, it transformed display advertising targeting. billion in 2008.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

SocialPilot

DECEMBER 6, 2023

For example, if you have a connection or friend posting content you don’t interact with, a social media algorithm will filter out all that content for you. Here is an example of the sponsored content from my feed. For example, if you engage more with reels, the algorithm brings you more of that on your feed.

Social Media 84

Social Media Paid Content Media Lead Ranking 84

Adobe Experience Cloud Blog

AUGUST 7, 2018

It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”. Social media is a prime example. Here are four examples of machine learning that you see every day and may not have noticed were even there.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Here are a few reasons: 1. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Unbounce

DECEMBER 1, 2021

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. These ads test different combos of copy and images with specific audiences, then display the highest-performing results to people who resonate with them. What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Stevens & Tate

SEPTEMBER 20, 2023

However, they are often categorized into two main groups: display ads and native ads. Display ads are the digital evolution of flyers and billboard ads. Video ads : include video commercials, TV ads, and Facebook and YouTube ads. Banner ads: These are image-based ads often displayed to the side or above the web content.

Paid Content 94

Paid Content Advertising Agencies Advertisements Advertising 94

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122