Writing on the Web

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. The published scientific evidence is rapidly accumulating. People differ in levels of bias.

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How to Choose a Fascinating Photo for Content Marketing Purposes

Writing on the Web

For example, in my previous post about grabbing readers’ attention, the emotion I wanted to convey was curiosity. I have folders, for example, with photos labeled as Animals, Emotions, Blogging, Marketing, Landmarks, Music, Cartoons, Communicating, and Writing, etc. You’ll be surprised the variety of photos a word pulls up.