DiscoverOrg

article thumbnail

Introducing AccountView by DiscoverOrg

DiscoverOrg

Here are several common use case examples of lists sales and marketing teams might import, analyze, and use to find target prospects: ACCOUNT LIST. A Portfolio is a list of accounts that is displayed on the AccountView dashboard. Dynamically generate a lookalike list of target prospects based on those characteristics. DESCRIPTION.

article thumbnail

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg

Example of Sales + Marketing messaging. That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Accurate org charts are a goldmine for B2B sellers, because they display relationships between stakeholders, reporting structure, and job titles. Seniority level. Employee count.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Coaching Culture: Putting Down Roots

DiscoverOrg

You hear the new SDR getting hammered by a prospect, for example, and as soon as the call ends, you can approach him/her, break down what happened, and provide a couple of strategies to try next time that issue arises. That’s because, when everyone is within earshot of each other, you’re inherently around when coaching opportunities pop up.

article thumbnail

How to Use the Tech Stack to Displace Competitors

DiscoverOrg

For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. Start by looking on your competitors’ websites: They often prominently display the logos of their biggest customers. Tech-stack data may be more noise, but it should be music to your ears. Here’s why.

article thumbnail

[eBook] Account-Based Marketing

DiscoverOrg

DiscoverOrg recently partnered with ListenLoop ( the simplest retargeting software, allowing you to orchestrate personalized display ad campaigns in less than 5 minutes). Our book sheds light on this question through detailed examples and tactics every marketer should consider.” . Getting to Know Account-Based Marketing.

article thumbnail

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

For example, if you meet most of your prospects at conferences, what do you talk about? Let’s go back to our Acme BI Corp example, and let’s imagine that your company provides a Data Visualization solution that would be really helpful for their VP of Sales.

article thumbnail

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

For example, if you meet most of your prospects at conferences, what do you talk about? Let’s go back to our Acme BI Corp example, and let’s imagine that your company provides a Data Visualization solution that would be really helpful for their VP of Sales.